CAKE SaaS Platform Enables Direct Agents to Track and Optimize Marketing Campaigns in a Real-time, Multi-channel Environment

NEWPORT BEACH, Calif. – July 8, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Direct Agents, a full-service digital marketing agency, has leveraged CAKE’s SaaS solution to power the company’s performance marketing programs including its lead generation and affiliate marketing efforts. Direct Agents is a New York City-based agency that offers advertisers the ability to engage and target consumers across multiple acquisition channels including programmatic, search, email, mobile, display and social. With CAKE, Direct Agents can pinpoint exactly where digital traffic is coming from, providing clients with granular insight into their performance marketing programs across digital channels.

“Direct Agents is a performance-driven agency and we thrive on the growth and success of our clients,” said Dinesh Boaz, Managing Director at Direct Agents. “CAKE gives us a centralized place to manage all of our performance marketing programs across multiple clients, in real-time. Our account managers, media buyers, sales reps and upper management all use CAKE’s platform to accurately and efficiently track and manage campaigns, as well as review revenue.”

According to Constant Contact, 77% of companies plan to increase their digital marketing budgets in 2015, creating a great opportunity for agencies like Direct Agents to expand their consulting services footprint with existing clients.

“With an estimated $137.5 billion in digital advertising spend up for grabs this year, agencies can turn to technology solutions such as CAKE to increase their market share and provide the best value for clients in industries such as financial services, retail, travel and more,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Direct Agents has established a reputation for offering its customers best-in-breed technology and CAKE provides a solid foundation upon which it can expand its successful performance marketing program. We look forward to their continued growth.”

For more information, go to http://www.getcake.com/agencies.