LenderEDGE Clients Gain Access to Real-Time, Granular Insight with SaaS Digital Marketing Platform

NEWPORT BEACH, Calif. – June 3, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that LenderEDGE, a digital marketing provider that specializes in lead generation campaigns for lending businesses, has deployed CAKE to track, attribute and continually improve the performance of its affiliate-driven traffic. CAKE enables LenderEDGE to capture deeper, more granular metrics about programmatic lead distribution, so that it can ensure a profitable result for buyers and sellers alike.

“Programmatic lead distribution campaigns enable lenders to acquire new loan candidates and build their business,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Quality counts, because poor leads ultimately aren’t going to add to the bottom line. CAKE’s advanced, granular tracking capabilities allow digital marketing providers like LenderEDGE to truly understand the quality of the leads they are delivering, and match the right leads with the right buyer in real-time.”

Led by a team with years of experience in the lending, credit and digital marketing industries, LenderEDGE has built its reputation delivering quality leads for lenders, while simultaneously empowering its partners to boost the monetization of their traffic. To ensure that the leads funneled through its network are consistently meeting the needs of its clients, LenderEDGE sought a tracking solution capable of going beyond simply connecting leads to their source.

“With CAKE, we can look at a variety of real-time metrics on the long-term performance of leads, including which are resulting in loan applications, as well as which applications are denied or funded,” said Randy Brown, Operations Manager for LenderEDGE. “Ultimately, this allows us to more tightly control the quality of the traffic we send to our clients and automate lead buying and selling, even as the number of affiliates and lenders that we work with continues to grow at a rapid rate.”

According to a recent eMarketer report, the financial services industry is the third-largest category in digital advertising, with spending forecasted to reach $7.19 billion this year. By 2019, the US financial industry is projected to spend more than $10 billion.