Ewan Darby Joins CAKE from Ogilvy New York and Brings Extensive International Marketing and Agency Experience to CAKE Customers in 25+ Countries

NEWPORT BEACH, Calif. – September 16, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced the appointment of Ewan Darby as General Manager, EMEA. Most recently Senior Partner, Global Affiliate Marketing at Ogilvy New York, Darby brings more than 20 years of business development and client management experience in both digital and traditional marketing to CAKE. He is based at CAKE’s EMEA headquarters in London.

CAKE’s SaaS-based technology enables marketers to be more profitable and competitive by providing insights into their multi-channel campaign performance. Since opening its London office in 2014, CAKE’s EMEA operations continue to achieve significant client growth with 28% of overall revenue being derived outside the U.S. in Q2 2015 up from 24% in Q2 2014. As General Manager, Darby will be responsible for shaping the vision of the CAKE EMEA operations as well as helping clients grow and transform their insight about the end-to-end consumer journey into improved marketing performance.

At Ogilvy New York, Darby was responsible for the growth and development of the agency’s affiliate marketing channel across an extensive international network. In addition, Ewan developed mutually beneficial partnerships with multiple vendors to expand the organization’s partner ecosystem. During his seven years with Ogilvy, he also worked in the London office and in both regions was instrumental in driving the rise of the agency’s affiliate business. Prior to that, he held positions at a number of respected digital marketing and media firms, including Affiliate Window and Nielsen Media Research.

“Ewan has generated results for clients in more than 100 global markets and adds valuable international expertise to our EMEA operation with his forward-thinking approach to performance marketing,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “eMarketer ranks the U.K. as one of the top five spenders in digital marketing, and we are thrilled to add Ewan to our team as we continue to expand our reach in this important market.”

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