Combined Capabilities Provide Digital Marketers Competitive Edge in International Marketplaces
Affiliate Summit East, New York – August 3, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a technology and marketing partnership with Payability, a payment acceleration company that provides both the capital and technology to enable digital marketplaces and networks to accelerate payments to their affiliates and publishers in more than 100 countries. Bringing together CAKE’s SaaS marketing software and Payability’s early-payment programs, the new integration enables CAKE’s clients to pay their affiliates faster increasing cash flow, in order to fund user acquisition and help business growth. In addition, the alliance with Payability further extends CAKE’s rapidly expanding ecosystem of industry-leading partners via CAKE Connect.
“CAKE and Payability share a common goal of enabling marketers with best-of-breed tools and support to advance in today’s increasingly competitive landscape,” said Mitch Gordon, Vice President of Business Development. “By leveraging our solutions together, clients can improve cash flow plus stimulate more traffic and conversions in a powerful, scalable enterprise environment. We are looking forward to the continued growth of our CAKE ecosystem with industry-leading providers such as Payability.”
Payability partners with marketplaces to enable early-payment programs for their suppliers, including app developers, publishers and content creators. Offering the capital and the platform to marketplaces, Payability offers daily and weekly payments to their suppliers. These suppliers are able to immediately invest, growing their business often through user acquisition, app development, and hiring. Publishers, networks and other affiliate program managers leveraging CAKE are now able to offer their affiliates advanced payments through Payability.
“At a time when publishers serve up ad impressions in 60 milliseconds, they are often forced to wait up to 60 days to get paid for serving up those impressions,” said Keith Smith, Co-founder and CEO of Payability. “This imbalance exists with many marketplace/supplier relationships including networks and other affiliate program managers. With the integration of Payability and CAKE, affiliates can be paid weekly, allowing our joint customers to have a significant competitive advantage.”
Stop by the Meet Market Tables #521 and #522 during Affiliate Summit East to meet the CAKE and Payability teams.