Contract Extension Allows CAKE to Continue to Scale its SaaS-based Digital Marketing Solution and Efficiently Serve Global Customer Base
NEWPORT BEACH, Calif. – October 31, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that the company has extended its contract with Amazon Web Services (AWS), which hosts the massive data requirements of CAKE’s cloud-based marketing intelligence solution. Accelerize’s three-year, $15 million investment in AWS cloud services will ensure that CAKE is able to continue to scale quickly in support of the company’s recently introduced product, Journey by CAKE, which includes even more advanced, data-driven analytics.
CAKE’s powerful enterprise solution provides deep, granular insight about every step of the customer journey. The SaaS-based solution empowers advertisers, publishers, agencies and affiliate networks to make better decisions, improve marketing performance across multiple channels and maximize their return on digital spend. In the past year, CAKE efficiently and cost-effectively supported new capabilities, data sources and a growing roster of clients across 40+ countries worldwide. Accelerize’s additional investment will ensure that CAKE is fully prepared for future growth.
“The AWS Cloud gives SaaS providers like CAKE the freedom to focus on product innovation and growth without getting bogged down with managing and maintaining data infrastructure,” said Mike Clayville, Vice President of Worldwide Commercial Sales and Business Development at Amazon Web Services, Inc. “CAKE has been able to seamlessly scale up with AWS, making it easier for even more customers to take advantage of CAKE and make the most of their marketing investments.”
“Understanding and optimizing the customer journey demands technology that can extract insights from massive amounts of marketing data, as fast as possible,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “AWS Cloud provides the scale that we need to unleash the full, real-time power of the CAKE Marketing Intelligence solution. Our additional investment underscores the importance of our relationship with AWS as we continue to welcome new customers around the globe.”
To learn more about Journey by CAKE, please visit https://getcake.com/journey-by-cake/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.