Barcelona, Spain – March 2, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that CAKE will be showcasing its products at this week’s 2015 Mobile World Congress, held March 2-5 in Barcelona. Mobile World Congress is the world’s largest annual gathering of mobile and related industry executives, with a crowd of 85,000 expected to attend. As an exhibitor, CAKE will introduce attendees to CAKE for Advertisers, its marketing solution for tracking, attributing and optimizing digital advertising performance, which includes a number of capabilities specifically designed to help mobile marketers realize the full potential of their campaign spend.

“Research shows that while mobile advertising spend is increasing, it’s not keeping pace with total mobile media consumption,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “While consumers spend 20 percent of their total media time on mobile devices, advertisers only spend about 4 percent of their total budget on mobile campaigns, according to Mary Meeker’s Trends Report. There’s a big opportunity here, but to ensure their advertising budgets are well-spent, marketers need to invest in tools that help them better understand mobile performance in the context of their entire digital strategy.”

CAKE for Advertisers includes functionality designed to give marketers deep visibility into mobile traffic, enabling the measurement of clicks, app installations, as well as post-install events such as sign-ins and purchases that show ongoing user engagement. Marketers can track data at a granular level to look at mobile performance by carrier, device, OS and more. Additionally, CAKE provides a mobile Software Development Kit (SDK) that makes it simple to track mobile and cookie-less campaigns in parallel with all other channels in real-time.

In addition to exhibiting at Mobile World Congress, CAKE is also hosting a Mobile Networking Happy Hour in partnership with Tipalti, provider of the leading global mobile payments platform. At Mobile World Congress, visit CAKE at Booth #G17 in Hall 8.0 (North Entrance). Click here to set up a one-on-one meeting with CAKE at the show.