NEWPORT BEACH, Calif. – January 14, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that it has been positioned as a Vendor to Watch in Gartner, Inc.’s “Magic Quadrant for Digital Marketing Hubs” report*. The new research is intended for chief marketing officers (CMOs), chief marketing technologists and other digital marketing leaders involved in the selection of core systems to support digital marketing business requirements. For a complimentary copy of the report, click here.

“We strive to deliver deep insights across the multi-channel digital marketing landscape and are delighted that Gartner has recognized us,” said Santi Pierini, Chief Operating Officer of Accelerize and President of its CAKE division. “In the past year, we were able to bring our ambitious vision to life by introducing CAKE for Advertisers, which allows advertisers to move beyond the confines of siloed data to track, attribute and optimize digital marketing campaigns in real-time. This new CAKE product is well-positioned within the worldwide digital ad spend market – a market that eMarketer reports will reach $137.53 billion this year and claim over one-quarter of all ad dollars.”

According to Gartner, “The past two years have seen a great deal of consolidation, with the largest software vendors spending heavily to acquire some very young companies at high valuations. This road has been traveled before and is characteristic of many fast-growing markets. Digital marketing investments are among the highest priority for CEOs. At the same time, we’ve seen a proliferation of aggressive new startups driven by conviction that science and technology can deliver better marketing results and create new fortunes.”

* Gartner “Magic Quadrant for Digital Marketing Hubs” by Andrew Frank, Jake Sorofman, Martin Kihn. December 16, 2014.