New technology for its CAKE software platform optimizes digital marketing profits through sophisticated tracking and analysis of the increasingly complex customer journey across the digital marketplace
NEWPORT BEACH, Calif. – November 16, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a significant intellectual property milestone with the filing of a provisional patent application with the U.S. Patent and Trademark Office. The patent covers technology of an algorithmic attribution server and method that analyzes marketing effectiveness and optimizes profits.
This patent application is a key component of the Company’s ongoing intellectual property development strategy for its CAKE Software as a Service (SaaS) platform. The CAKE platform tracks, attributes and analyzes digital marketing campaigns across multiple channels including search, social, affiliate, display, mobile and more. This new algorithmic method tracks marketing campaigns across multiple channels and analyzes their marketing effectiveness. Data points are associated with users and analysis is performed to determine optimal model parameters. The attribution server computes scores associated with the channels based on the attribution models. These insights drive decisions based on richer data sets, which optimize efficiency of marketing spend and in turn the profits of digital marketers that use it.
Attribution continues to be a hot topic. Industry reports from AdRoll for EMEA and US state that only 14% of advertisers in Europe and 40% in the US use multi-touch attribution. Multi-touch attribution means taking into account all digital marketing touches of a customer and is a minimum requirement for correctly calculating the ROI of marketing campaigns. In contrast to this, 70% of European and 84% of US marketers think that attribution is critical or at least very important to marketing success.
“We are excited to have applied for this patent as part of our ongoing effort to build a valuable IP portfolio around our CAKE platform,” said Dave Stewart, CTO at Accelerize. “As the digital world continues to evolve a customer’s path to a purchase can include a variety of channels making the art of determining which factors had the most influence on that purchase decision much more complex. For the modern marketer this requires a solution that can look deeply into a customer’s journey, determine and weight influences, and adjust spend to optimize performance. Our algorithmic attribution is designed to accurately assess and simplify the complicated touch-point path that spans many channels, campaigns and devices. We’re thrilled to leverage the power of our algorithmic attribution technology into our CAKE platform to place Accelerize on the cutting edge of customer journey analytics to fuel success for digital marketers across the globe.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a proprietary cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers proprietary marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe our ongoing effort to build a valuable IP portfolio, and when we use other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.