CAKE Helps Online Direct Response Agency Capture Highly Accurate, Granular Insight into Campaign Performance

NEWPORT BEACH, Calif. – December 2, 2014 – Accelerize Inc. (OTCQB:ACLZ) (OTCBB:ACLZ) through its digital marketing software division, CAKE, today announced that adQuadrant, a leading digital agency that specializes in online direct response marketing, is now exclusively using CAKE’s tracking platform to accurately measure the performance of multiple campaigns across a diverse range of clients.

Through highly targeted media buying, adQuadrant acquires, remarkets and scales a profitable customer base for its clients. As adQuadrant’s business has grown and click volumes have quadrupled, its previous tracking solution was not able to keep up. With clients demanding real-time granular insight into the performance of their campaigns, adQuadrant has made the switch to CAKE as its central platform for real-time tracking and reporting.

CAKE’s performance-based tracking solution is reliable, real-time, scalable and intuitive, with a number of unique features that help adQuadrant analyze campaign performance and understand the effectiveness of digital spend across multiple channels and accounts.

“Our event tracking needs were exploding and CAKE was the only solution able to provide the capabilities that we needed, such as an ability to run comparative analyses, understand the effectiveness of different performance-based approaches and geo-target campaigns,” said Arjun Jolly, Vice President of Operations for adQuadrant. “In addition, CAKE’s event tracking has allowed us to seamlessly report and optimize on our campaign performance at all steps of the funnel.”

“We continue to solidify our position as the leading software solution in the affiliate marketing space through the addition of adQuadrant as an exclusive customer,” said Santi Pierini, Chief Operating Officer of Accelerize and President of its CAKE Division. “Digital direct response agencies like adQuadrant need to stay on top of heavy volumes of data so that they can substantiate the value of the services they offer to their clients. CAKE provides the detailed and accurate insight needed to gain visibility into the performance of multiple direct response campaigns in real-time, which ultimately will enable adQuadrant to maximize the results of their clients’ digital spend.”