Provider of Innovative Mobile Investing App Leverages CAKE to Track Usage and Ongoing Engagement, Determine Customer Lifetime Value
NEWPORT BEACH, Calif. – March 23, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Acorns, an innovative mobile investing app, has implemented CAKE to track, attribute and optimize the performance of its marketing program.
Acorns is the first mobile investment application that enables users to open and begin funding investment accounts from their phone in seconds. The app is designed to make “micro-investing” simple and easy by automatically rounding up and investing the final dollar of credit card purchases to users’ investment portfolios. Acorns engages with a number of publishing partners to drive more downloads of its app, and selected CAKE to track and attribute on-boarding events such as downloads and account registrations.
“CAKE is able to analyze events at a very granular level, going beyond simply tracking clicks so that we can also analyze things like app usage and ongoing engagement,” said Nick Roberts, Acorns’ Chief Marketing Officer. “This will help us not only manage tasks like payouts, but also gather critical insights about the total customer lifetime value of performance-driven traffic and measure the program against our other digital marketing channels.”
CAKE’s SaaS-based solution includes a number of features designed to give businesses deeper visibility into mobile traffic, enabling the tracking of clicks, app installations, as well as post-install events such as sign-ins and purchases that show ongoing user engagement. Marketers can also analyze mobile performance data by carrier, device, OS and more. In addition to affiliate marketing programs, CAKE can be used to track and attribute the performance of all types of email, social, mobile and digital display campaigns — a capability that is attractive to Acorns as the company continues to broaden its marketing efforts.
“CAKE helps app developers like Acorns capture a much deeper understanding of the performance and lifetime value of the traffic being funneled through digital marketing campaigns,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Tracking clicks and downloads is only step one. We go beyond the basics to help advertisers see what’s truly driving purchases, loyalty and ongoing user engagement, all in real-time.”