In 2014, the performance marketing industry has experienced rapid growth and shows no sign of slowing down. This concept has sparked a real paradigm shift of late as more companies are realizing the value of performance-based solutions. The backbone to this revolutionary model is deep-seeded in the technology, something we pride ourselves on here at CAKE. During the past year alone affiliate marketing and lead generation ad spend increased by 15% compared to 2012! While this is all great news relating to the industry, we must not keep our cards close to our chest, but rather keep highlighting the developments and achievements performance marketing has brought. Get the whole scoop from Jeff McCollum, founder and president of CAKE, to learn more about trends in the performance marketing space.