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CAKE Continues Global Expansion and Growth
Marketing Technology Leader Extends International Growth in Europe; Opens its First New York Office
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Online Media Diva Selects CAKE Software to Power Multi-Channel Affiliate Marketing Program
CAKE Delivers Marketing Intelligence to Leading Network for Female Audiences
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GameHouse Chooses CAKE Software for Managing Affiliate Program In-House
GameHouse Worldwide - Leading Localized Casual Game Distributor - Upgrades to CAKE for Leading SaaS Technology, World-class Customer Service and Insight Into Real-time Marketing Intelligence
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Paul Wright, MD Europe at CAKE – Shares Insights
PerformanceIN’s ‘Profile: A Day in the Life of’ takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. In this edition CAKE’s Paul Wright is featured.
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Attribution: It’s All About the Journey
When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create a commission model that rewards the most valuable affiliates. Read the article on Gigaom to learn more about attribution
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CAKE, Marketo & Tealium Host Free Webinar on How to Successfully Map the Customer Journey
Industry Leaders Provide Actionable Tips for Leveraging Attribution, Customer Acquisitions and Real-Time Insights in the Online Marketing Process
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Atlantic Coast Media Group Powers Its Performance Marketing Program With CAKE
Marketer of Premium Beauty Products Tracks Affiliate Campaigns for Multiple Global Brands on CAKE’s Marketing Intelligence Platform
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Marketing Sherpa Interviews CAKE President Jeff McCollum at IRCE
Marketing Sherpa’s Allison Banko interviews CAKE President Jeff McCollum at IRCE on the importance of multi-touch attribution.
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CAKE Extends Performance Marketing Suite
Performance Marketing Insider reports on CAKE’s launch of its expanded multi-channel suite, which includes solutions geared specifically to enterprise marketers. CAKE’s new enterprise suite is set to make tracking and optimization of many eCommerce campaigns much easier, while also providing more precise data.
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CAKE Ecommerce Tracking And Attribution Extends Multi-Channel Performance Marketing Suite
New Enterprise Features Make Tracking and Optimizing Ecommerce Campaigns Faster, Easier and More Precise for Retail and Subscription-based Commerce
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Why 2014 Looks Set to Trump 2013
CAKE President Jeff McCollum writes for PerformanceIN on why 2014 looks set to trump 2013 in the performance marketing space. Jeff is confident that 2014 will be the year that even more advertisers and publishers begin to take advantage of the burgeoning performance marketing scene.
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UK2 Group Boosts Performance Marketing Profits With CAKE
Advertiser Selects CAKE for Real-Time Tracking, Realizing a 16 Percent Increase in ROI During First 60 Days