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adQuadrant Partners with CAKE by Accelerize for Affiliate Marketing Tracking Solution
CAKE Helps Online Direct Response Agency Capture Highly Accurate, Granular Insight into Campaign Performance NEWPORT BEACH, Calif. – December 2, 2014 – Accelerize Inc. (OTCQB:ACLZ) (OTCBB:ACLZ) through its digital marketing software division, CAKE, today announced that adQuadrant, a leading digital agency that specializes in online direct response marketing, is now exclusively using CAKE’s tracking
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Is Your Mobile Campaign Working?
A consumer who clicks on an ad embedded with an active tracking link can be directed to a landing page that is appropriately matched to the individual’s demographics, purchase history, device used, interests, etc. Since this method allows marketers to make changes in real-time, revenue-impacting decisions can be implemented in minutes to achieve greater ROI
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Tips to Building an Affiliate Program Primed for Continuous Improvement
Many direct marketers enlist affiliate partners to promote offers and drive traffic on their behalf, but a common mistake made with affiliate programs is to just “set it and forget it.” The technology available to manage and track performance marketing campaigns makes it easier than ever to keep tabs on affiliate relationships and measure results.
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Accelerize Inc. Extends its Footprint in Latin America
Accelerize Inc. Extends its Footprint in Latin America Brazil’s C2 CPA Network selects CAKE by Accelerize as its SaaS-based performance marketing solution Newport Beach, Calif. – November 17, 2014 – Accelerize Inc. (OTCQB:ACLZ) (OTCBB:ACLZ) and its digital marketing software division, CAKE, today announced that C2 CPA Network, a leading cost per action network in Brazil,
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Marketo and CAKE by Accelerize To Present at ad:tech New York
Marketo and CAKE by Accelerize To Present at ad:tech New York Industry leaders will discuss acquisition, engagement and measurement across the customer journey, and provide tips on how to optimize the lifetime value of a single acquisition. Newport Beach, Calif. – Oct. 31, 2014 – Accelerize (OTCQB:ACLZ) (OTCBB: ACLZ) and its digital marketing software division,
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Tipalti and CAKE by Accelerize Advance Partnership with Richer, More Seamless Integration
CAKE Payments eliminates major point of friction for advertisers and affiliate networks Newport Beach, Calif. – Oct. 30, 2014 – Accelerize (OTCQB:ACLZ) (OTCBB:ACLZ) and its digital marketing software division CAKE, along with Tipalti, a leading global pay-outs management automation platform, today announced their latest innovation, a seamless mass pay-out solution that integrates with real-time digital
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Digital Ad Tracker’s Cake Gets New Look, Goals
Tracking digital ad campaigns is a piece of cake, according to Accelerize Inc.— its own Cake, that is. The Newport Beach-based marketing technology company recently rebranded its sole division, Cake, in an effort to attract larger accounts and “uplist” to Nasdaq from trading over the counter.
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Odin Ads Chooses CAKE by Accelerize to Track and Optimize Performance Marketing Activities
UK-based Marketing agency leverages CAKE SaaS-based platform to enhance services and expand into new industries Newport Beach, Calif. – Oct. 28, 2014 – Accelerize Inc. (OTCQB:ACLZ) (OTCBB:ACLZ) and its digital marketing software division, CAKE, today announced that Odin Ads, a digital agency that specializes in performance-based marketing, has selected CAKE for Networks to track and
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INside Events: CAKE Celebrates Product Launch and Rebrand
Celebrating the launch of two new products and a rebrand of its logo and website, tech marketing solutions company CAKE threw a party with its London team at the members-only venue – The Century Club in Soho on October 2.
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Mapping the Customer Journey: 4 Best Practices for Measuring Attribution
Multitouch attribution is on every digital marketer’s lips these days, and for good reason. With deeper insight into how specific tactics impact the performance of their digital spend, practitioners can make smarter, and ultimately more profitable, decisions about how to allocate budgets and how to design campaigns.
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E-commerce Tracking and Attribution: Minefields to Avoid
CAKE’s Managing Director of Europe, Paul Wright, outlines three minefields e-commerce marketers commonly encounter and provides proactive solutions to prevent these mistakes.
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Intelligent Marketing: How to Address the Increasing Pressures of Tracking Online Ad Spend
CAKE’s MD Europe, Paul Wright, puts together his top tips for The Drum about how to track online spend and prevent losses.