Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces. As CAKE is a technology platform, LeadsCon is a great opportunity to educate this niche audience on the benefits of using a platform to monitor and optimize metrics, deep dive into real-time and highly customized reports to view campaign success and closely monitor marketing investments.

CAKE continues to support the efforts of LeadsCon and we find the show provides an incredible avenue to meet some of the top lead generators within the space. In a recent post our Client Services Director, Garth Harris, discussed how performance marketing goes way beyond clicks and pixels.  Once a user has tracked everything from impressions to clicks to conversions, the user now has a “lead” that is readily available to distribute. CAKE provides the gateway for performance marketers and lead generators to track the progress of their clicks and leads and optimize the data to dramatically improve ROI all in a single dashboard.  With this in mind, it was the perfect industry event to meet with the qualified individuals who would greatly benefit from CAKE's click-forward analytics and lead distribution capabilities.

We look forward to many more educational opportunities and can’t wait for LeadsCon West in the Spring.