Europe’s largest digital marketing conference, DMEXCO (short for Digital Marketing Exposition and Conference), held in Cologne, Germany opened its doors last week to more attendees and exhibitors since its inception. With 30,000 attendees, 800 exhibitors and 400 industry speakers, DMEXCO is the ideal forum to share emerging digital solutions and trends in the ad tech industry.

CAKE attended the conference to connect with top digital media executives from brands, technology companies, networks and publishers. The quality and volume of foot traffic across the three expo halls was enormous. The team brewed and served coffee to booth visitors, sponsored the HURRAH OMClub party and showcased the CAKE platform that tracks, attributes and optimizes digital spend.

Below are a few snapshots of the CAKE team in action!

Learn more about CAKE and how it can increase the performance of your marketing spend.