ShopClues.com Unveils New Affiliate Program Operated on CAKE’s Digital Marketing SaaS-based Solution
NEWPORT BEACH, Calif. – October 7, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, announced today that ShopClues.com from Clues Network Pvt. Ltd., has selected CAKE’s digital marketing SaaS-based platform to launch its ecommerce affiliate program. As India’s largest, fully managed marketplace connecting buyers and sellers online, ShopClues.com utilizes CAKE to manage affiliates, structure payouts and track mobile app conversions for its ecommerce site comprised of nearly 7,000 brands which include Samsung, Nike and LG.
Founded in 2011, ShopClues.com features a marketplace where buyers can purchase more than 30 million products spread across upwards of 5,000+ categories listed on their ecommerce site. From mobile phones to tablets, fashion to footwear, electronics to home appliances, ShopClues.com offers a wide range of options at the lowest price to its shoppers. Prior to CAKE, ShopClues.com leveraged a proprietary system to manage its affiliates. With the launch of its new buyer and seller marketplace, ShopClues.com needed a platform that could provide real-time comparative performance analysis of all affiliates. CAKE was selected for its robust tracking capabilities, customized reporting and unique dashboard views for each affiliate.
“As an advertiser, we required a solution that could provide deeper insights into our affiliates’ performance for greater campaign control and optimization,” said Nitin Agarwal, Senior Marketing Director at ShopClues.com. “CAKE played a pivotal role in helping us launch our Shopclues.com Affiliate Program by providing an easy online signup process and unique dashboard views for our affiliates to monitor their performance on a real-time basis.”
eMarketer predicts that total retail sales in India will exceed $800 billion this year, up 14% over 2014 and is expected to reach $1.419 trillion in 2019.
“CAKE is thrilled to empower fast-growing India-based companies, such as ShopClues.com, with the insights they need to make metric-driven decisions that result in customer acquisitions,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “As performance marketing continues to grow on an international level, advertisers have higher expectations and the avenues for success continue to expand. CAKE provides a seamless solution for advertisers to nurture and deliver return on their investments.”
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ShopClues is India’s first and largest managed marketplace with more than 60 million monthly visitors on its website. Founded in July 2011 in Silicon Valley, with 3 cr listed products and over 2,50,000+ merchants, ShopClues aims to provide the best online shopping experience to its customers – starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships in over 25k cities across India and has thousands of online stores. The company is run by an energetic team of over 850+ people and is funded by leading institutional investors, and is also an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track and analyze the performance of digital marketing return on investments, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.