CAKE Enables U.K.-based Media and Marketing Provider to Analyze Performance of Mobile and Multi-Channel Campaigns
NEWPORT BEACH, Calif. – February 18, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that U.K.-based Purify Digital has implemented CAKE’s SaaS-based solution to track, attribute and optimize the performance of the mobile and web-based traffic that it delivers to its global client base. The direct response performance marketing provider uses CAKE to power the integration of its granular mobile tracking capabilities with analytics across other channels such as display, social, email and more.
Purify Digital offers a wide portfolio of digital media and marketing products to advertisers, empowering them to acquire incremental users, increase loyalty and drive brand awareness through performance-based campaigns. The company provides access to a large network of premium publishers offering both traditional display and mobile inventory, and its advanced technology platform facilitates programmatic buying and RTB for direct response digital campaigns. Through its web and mobile channels, Purify Digital is committed to helping clients meet their campaign and ROI objectives.
“Since we focus heavily on both in-app and mobile web marketing for our clients, finding a solution adept at handling the specific challenges involved in mobile tracking was critical,” said Dominic Yacoubian, Founder & Managing Director at Purify Digital. “CAKE allows us to capture deep, granular insight into the performance of mobile traffic as well as the ROI delivered by other channels. This ‘multi-touch’ approach to attribution helps us better understand the impact that mobile is having within the context of a complete marketing strategy and optimize the allocation of digital spend.”
The CAKE tracking, attribution and optimization platform includes a number of features designed to give businesses deeper visibility into mobile traffic, enabling the measurement of clicks, app installations, as well as post-install events such as sign-ins and purchases that show ongoing user engagement. Marketers can slice and dice data to look at mobile performance by carrier, device, OS and more. Additionally, CAKE provides a mobile Software Development Kit (SDK) that makes it simple to track mobile and cookie-less campaigns in parallel with all other channels in real-time.
“Mobile is an important marketing channel, with 60% of global mobile consumers using their device as their primary Internet source*. This growth will continue at a rapid pace, but it doesn’t exist in a vacuum,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE’s focus is to deliver real-time, accurate tracking and attribution of every touch point along the journey to a conversion so that businesses like Purity Digital can make the best decisions possible on how to most effectively and profitably deliver ROI for their clients.”