Top Global Online Dating Site Leverages CAKE’s Multi-channel Tracking, Analytics and Reporting to Optimize ROI and Better Understand Customer Lifetime Value
NEWPORT BEACH, Calif. – April 7, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Mate1.com, a global internet dating company, has implemented CAKE to manage, track and optimize its performance marketing program across multiple partners and channels, including search, display, email, social mobile and more.
Ranked by Comscore Mediamatrix® and Neilsen Netratings® among the top five mainstream dating sites worldwide, Mate1.com has over 40 million members, with tens of thousands joining daily. The company operates a multi-channel affiliate marketing program designed to drive prospective new members to its site, and selected CAKE to modernize the management and tracking of its growing network of partners.
“We needed a platform that would help us get new partners up and running fast, as well as efficiently manage multiple publisher relationships and performance campaigns,” said Jos Bell, Affiliate Network Manager for Mate1. “While our previous system served us well for many years, it lacked the speed and breadth of capabilities to keep up with our program’s rapid growth. With CAKE, we can automate tasks like campaign set-up, capture real-time analytics on performance and easily share stats with our partners, which will allow us to take our performance marketing program to a new level.”
CAKE’s SaaS-based solution includes a number of features that help businesses like Mate1 continuously track and optimize affiliate campaigns across multiple partner relationships and marketing channels. For example, CAKE is enabling Mate1 to provide a self-serve UI for its affiliates, so that partners can quickly import offers, launch campaigns and track results. CAKE’s real-time analytics and reporting also deliver near instantaneous feedback on campaign performance, allowing users to split test creatives and make on-the-fly adjustments to optimize ROI. Additionally, Mate1 is leveraging CAKE’s granular event tracking capabilities to go beyond simply following clicks to instead better understand the overall quality and lifetime value of affiliate driven traffic.
“With CAKE, Mate1 cannot only run its affiliate program more efficiently, but also capture the deep insight it needs to optimize marketing spend across multiple partners and channels,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We look forward to helping Mate1 continue to cultivate a highly successful and robust global performance partner network.”