• How-To

    How-to: Tracking Events Along the Customer Journey

    One of the first things we learn in Marketing 101 is many-a-customer-journey is littered with events. Like breadcrumbs left behind by people lost in the woods, events are the only way for advertisers and marketers alike to attribute a desired outcome back to its source.

  • How-To

    How-to: 7 Benefits of Voucher Codes

    How popular are online coupon, promo and voucher codes these days? Well, it’s easy to find they’re flourishing. For example, if you search to see if Forrester Research has looked into the subject, not only do you find reports that confirm voucher code popularity, you also find some voucher codes to save you $405 on an upcoming Forrester event. According to VoucherCodes.com, the UK’s number one discount voucher website, over four million visitors per month hit their pages looking for money-saving voucher codes.

  • How-To

    Have You Ever Tried To Explain How Performance Marketing Works?

    For those individuals not quite familiar with the innovation of the digital landscape over the last few years this can be quite the challenge. In the simplest of terms here is how Performance Marketing works:

  • How-To

    CAKE Releases “Roles Access” Feature!

    New "Roles Access" Feature Release!

    Roles Access provides you with the power to manage user access to features and functionality for individual user groups.  With this feature improvement we’ve added over 300 additional permissions to give you granular control over virtually every feature in your instance. Roles Access is located under the "Setup Tab" and inside the new "Permissions Sub Tab."

  • How-To

    Platform Migration. What it means for Performance Marketers.

    The thought of migrating to a new platform can send shivers up the spine of any Performance Marketer.  It is certainly understandable given that it is the hub of all Performance Marketing operational activities, from configuring offers to managing the flow of money through those offers to helping provide the business intelligence needed to assess the overall performance of the business.

  • How-To

    CAKE and E-commerce-Track from Click to Sale!

    From managing, reporting and optimizing your E-commerce Affiliate traffic, CAKE provides real-time analytics in a single convenient dashboard. Tracking E-commerce orders from the offer level down to the SKU number is a powerful insight providing increased optimization for all affiliate marketing initiatives.

  • How-To

    Upcoming CAKE Support Webinars!

    CAKE support is very excited to provide our clients with bi-monthly webinars which will help everyone get “in the know.” In these webinars, support members will provide in-depth knowledge about current/new features, general functionality, and solutions to common mistakes. Further, as a participant you will be able to ask questions as it relates to the topic that is being presented in the webinar.

    If you wish to suggest ideas for topics that you would like to see addressed in a future webinar, please email us!

  • How-To

    Tips To Improve Your Affiliate Marketing Program!

    Have you ever struggled to make your affiliate program perform? Wondered why your affiliate program is under performing?  Why other affiliate marketing efforts are more profitable than others?  Why some marketers are making affiliate marketing work while others not?

  • How-To

    Join CAKE For the Launch Of Our Webinar Series!

    CAKE support is very excited to provide our clients with bi-monthly webinars which will help everyone get “in the know.” In these webinars, support members will provide in-depth knowledge about current/new features, general functionality, and solutions to common mistakes. Further, as a participant you will be able to ask questions as it relates to the topic that is being presented in the webinar.

  • How-To

    The Story Behind The Numbers-Tracking The Lifetime Value Of A Customer

    Just for a moment let your mind escape to a world where everyone wore the same clothes, drove the same cars, listened to the same music, and had the same name. What are your thoughts? Personally, it sounds incredibly boring and lacking some serious innovation.  Creativity would suffer, life would become routine, and we would never have the opportunity to tell our own story.  There would be one story to tell and hundreds of millions of people it would apply to.  That is a lot of people to fit into a single book!

  • How-To

    We’ve Got Your Future Covered!

    I love this time of year – fall weather, the Dodgers are in the playoffs, Halloween, Thanksgiving and the rest of the holidays are right around the corner.  All I need is my coffee in the iconic red Starbucks cup and I’m in full holiday swoon!

  • How-To

    The Art Of The Cold Call

    In the business world, cold calling is considered a commonplace technique used for reaching out to potential clients.  Many businesses strongly encourage good old-fashioned “smiling and dialing.” Email and instant messaging can only go so far, but they cannot replace the human component of interaction.  The art of cold calling (and don’t be mistaken, it is definitely an art) takes mastery of a specific skill set in order to be most effective.

  • How-To

    LeadGen Is A Piece Of CAKE!

    As a previous trainer, I tend to be a bit fanatical about the capabilities of CAKE.  Not only is CAKE an extremely powerful Affiliate Network and Agency platform, we also excel at lead gen.  CAKE’s heart and soul has always been in lead gen and we’ve been providing our customers with the most powerful and innovative technology since we opened our doors. 

  • How-To

    Affiliate Portal UI Change To The Offer Screen

    Creating a better user experience through design is at the core of everything we build at CAKE.  We’re continually looking at ways to maximize the layout and design of every CAKE function.  With that in mind, we’re introducing some changes to the Affiliate Portal – Offer screen update, a new alert and time zone based reporting capability.

  • How-To

    Addressing Bot Traffic by User Agent or ISP

    Bots.  They are a staple of the web these days.  Google uses them to crawl sites to judge relevancy for organic search (SEO) results.  Some other, more nefarious users utilize bots to drive up clicks in a fraudulent way to either hurt their competitors by increasing their costs or to generate additional revenue.  In any case, bots are an unwanted click in the performance marketing space due to the fact that it’s not a real user and it won’t convert.  These clicks cost money and they skew highly coveted stats such as Earnings per Click (EPC) and conversion rates, hurting reputations and business relationships along the way.

  • How-To

    Build vs Buy in Online Advertising is a No-Brainer

    It’s time to do a video conference between your NY and U.K. office.  Do you setup a free Skype meeting or do you call your I.T. department and ask them to start coding some half-baked video conferencing software? Wanna build a world-class sales organization?  Do you hire the most talented sales folks available and then support them with a best-of-breed SaaS CRM platform like Salesforce, or do you send around rainbow-colored spreadsheets?

  • How-To

    CAKE Payment Clearinghouse With Tipalti

    CAKE is now integrated with Tipalti, the online automated global mass payment platform, leveraging Citibank to make fast, easy and affordable payments to any vendor in 190 countries using various payment methods. This seamless integration streamlines the process for CAKE users by providing a “one-click” payment solution and eliminating the manual process and resources previously necessary to remit payments to Publishers.

  • How-To

    Lead Tiers and Exchange Rates Within CAKE

    CAKE has just released both Lead Tier and Exchange Rate functionalities. Are you trying to pay your Affiliates for Leads with specific information?  Why not use our new Lead Tier functionality? Tired of having to look up exchange rates for your international Affiliates?  Let CAKE do the work for you!