Our intuitive card-based software keeps all of the account information you need on one card, to access in seconds.
We’ve also enabled multiple card viewing with no need for new windows or tabs, making it simple to access all of your data at once.
Great if you need to make a comparative analysis side by side.
Our breadcrumbs are set to keep all of your data in one window, so it doesn’t take long to find what you’ve been looking for with a trail history of all of your opened reports.
Together, our cards and breadcrumbs features will streamline your processes and make managing your data much more efficient.
A white label solution
Our software uses the most advanced, intuitive technology in the marketplace. So it’s in demand from advertisers and agencies alike.
If you want to use our solution to improve your campaign tracking in your own style, we have a white label offering.
Customize the UI with branded logos and colors and tailor all of the associated domains including logins and the global email address. You can even customize the portals via an API.
Targeted campaign control
It’s a known fact that targeted campaigns achieve much higher response rates. That’s why we’ve made it so easy for our customers to target their campaigns based on location, mobile device and traffic source.
Our geo-targeting feature enables campaigns to be targeted and redirected per country. Our mobile device targeting tracks the carrier handset of the audience and automatically adjusts the message delivered.
With our traffic source targeting, our software detects where the user has come from, including emails and banners. This makes it easy for affiliates to target offers with specific traits.
Our cap feature ensures that you have complete control over your clicks and conversions per offer or per campaign so you know exactly what you’re spending.
Multiple price formats
With Cake, you can run your campaign on different pricing models. CPA, CPC, or Revenue Share options are available for the same campaign making it easy to test and assess which pricing formats are working best for you.
Pixel and Postback management
We support iframe, Javascript and postback, our most reliable form. This enables advertisers and affiliates to place and test their own pixels, saving time for network owners. Another flexible feature that makes Cake software so customizable to your requirements.
Multiple interfaces
Our customizable interfaces make reporting totally transparent. Whether you’re an affiliate or an advertiser, log in through your interface to view stats, offers, creatives and reporting.
For affiliates, this could reduce your workload. For advertisers, you have direct access to the information you need, when you want it.
Tagging
Tagging makes grouping and reporting on thousands of campaigns simple and enables users to target offers towards specific affiliates.
Our intuitive software has been designed to streamline the affiliate management process, and this is yet another example of how we’ve achieved it.
With so much data available, it’s important that we offer a simple search solution as part of the Cake software.
Our global search feature is easy to navigate and searches our entire database to extract the information you want in seconds.
Full audit trail and history
We keep track of everything that has ever been touched inside our platform with our history trail, making it simple and secure for network owners to manage employee operations.
This trail is time stamped, so you know exactly when a user has edited specific criteria. You can also write manual notes on each account card to pull up the activity.
No important information will ever get lost and each campaign manager can be held responsible for his or her actions on the account.
Account contact documents
Within the platform, you can store relevant documents that will help manage the account. We’ve also enabled a light CRM solution, which makes it fast and simple to get hold of your contacts while you’re in the middle of reporting.
Mobile Tracking and Targeting
Cake enables you to target campaigns by mobile carrier, device, OS and track PPI/PPD.
Our solution comes with integrated real-time reporting, enabling advertisers to collect and distribute data from mobile devices. You can also create cross channel promotion from web to app, app to app, app to web and more.
Take Cake on the go, with our user-friendly mobile app that enables you to monitor and manage your campaigns from wherever you are.
Additional Features for Advertisers
Step Pixels
With Cake, you can place step pixels across multiple pages within a form to track the lifetime value of a client and user activity within it. This enables you to target and optimize your campaign with a much higher probability of conversion.
Impression tracking
We’re integrated with Dart and AOL to track ad views and view through rates based on a simple impression pixel.
Attribute multiple offers in one click
With Cake, we enable advertisers to attribute multiple products and offers to a single unique click and deliver real-time reporting for grouped offers. Deep dive into traffic sources and monetize.
Custom views
With Cake, you can view your data in a way that makes extracting your information or insights easier for you. Create computed columns, set user-specific views, add, remove or rename columns as you wish. Our reports are also time-zone specific making performance analysis on a wide geographic scale easier and faster.
Affiliate Portal
Our affiliate portal has full API access, which enables affiliates to view and manage pixels, offers, documents and reporting. Within this environment, affiliates can view featured and top offers as well as place and test their own pixels.
Capped clicks and conversions
Cake platform users have the power to set custom click and conversion caps on offers and affiliates. If a cap has been reached the user receives a real-time email notification. Set your cap and let the campaign run without the worry of having to continually check that the budget hasn’t been exceeded.
Affiliate and campaign sign up
We offer a simple sign up form that is sent directly to our affiliate pending queue.
Fraud prevention
Our real time email notifications and text alerts let users know the second there has been a change in traffic based on customized settings. We can globally block referrer URLs and IP ranges and our blacklisting feature allows users to block any specific traffics sources from around their network, anywhere in the world.
Account control
Control your administration processes by customizing your settings for specific users. This removes the risk of any unapproved actions that could damage your account settings or your campaign performance.
Creative hosting and management
We offer users the ability to host images with Cake. Download any visuals as an email, link, image or flash.
Suppression list management
Our suppression list management integrates with third party solutions.
Customized toolbar reports
Customize our toolbar and control the kind of reporting data that you want to see. Remove data that isn’t relevant to your account or campaign and view results the moment you log into the dashboard.
A/B Testing
Run tests on various creative landing pages to see which creatives lead to higher conversions rates. Through these tests, you can quantify which creative had the highest conversion rate.
Pixel whitelisting
Pixel whitelisting is essential to protect advertisers against fraud using server-to-server pixels. With whitelisting enabled, Cake will only allow conversions from approved IPs to provide security and prevent potential cases of fraud.
Detailed compliance report
Find out who has opted out or unsubscribed from your offers with Cake’s compliance reports. We can identify when an advertiser has last updated their suppression files and when affiliates download the suppression files in one, centralized location.
Quality control redirect
Cake can globally block referrer URLs and IP ranges. Our quality control redirect feature allows users to block any specific traffic sources from around their network, anywhere in the world.
Enhanced email communication
Cake’s customized email templates enable users to communicate better with their affiliate and advertiser base. Use text, HTML and even add attachments to your outbound newsletters to ensure your affiliates and advertisers receive updates regularly.
It’s worth being with the industry best
Our pricing is based on a 2-step process that includes your setup fee and your month-to-month contract cost. For further details on our pricing options, please don’t hesitate to contact us.
Step 1 Setup Fee
Starting from $1,500
During setup, we will develop a deep understanding of your business, your objectives and how you will achieve unprecedented success through our affiliate products and services.
The kick-off meeting includes:
- Customized setup with Cake specifically for your business requirements
- Series of training workshops, tailored and relevant to your objectives
- Accurate data importing from your previous system, including affiliates, campaigns, creatives, offers and pixels
- Personal introduction to your dedicated Client Services Account Manager along with our Technical Support team
Step 2 Monthly Contract
From $1,500 per month
Our licensing fee includes:
- Flexible, scalable bandwidth
- Infinite API calls
- Unlimited number of affiliates, creatives and campaigns
- 24/7 phone support with representatives all over the world
Important: Usage Fees
Like other platform providers, we charge usage fees to help us recover additional business costs associated with driving large data volumes.
Cake. Scalable, innovative, accurate. Interested?
Request a demo