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CAKE by Accelerize COO Santi Pierini to Speak at Chief Marketing Officer Exchange

Exclusive Networking Event Draws Elite Group of CMOs, Marketing Technology Providers and Thought Leaders

 

NEWPORT BEACH, Calif. – February 6, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced the company’s participation as both a sponsor and presenter at the upcoming Chief Marketing Officer Exchange, held February 11-13 in Los Angeles. This invitation-only event brings an elite group of enterprise CMOs together with marketing technology providers and thought leaders for three days of networking, conference sessions, panel discussions, executive roundtables and more.

 

As a sponsor of CMO Exchange, CAKE will participate in one-on-one meetings with attending CMOs, host an attendee dinner and present a thought leadership session during the three-day event.

 

Santi Pierini, CAKE President and Chief Operating Officer of Accelerize will also be leading a 45-minute “BrainWeave” session at the event – Measuring the Customer Journey: Turning Multi-Touch Attribution Insights into Action – taking place on Sunday, February 11 at 3:20 p.m. The roundtable session will provide attendees with a deeper understanding of multi-touch attribution, while focusing on insights and best practices for measuring and understanding the customer journey.

 

“When marketers are able to accurately attribute how various digital channels contribute to conversions, they can make better, more targeted decisions about how they allocate their advertising spend,” said Pierini. “I look forward to discussing some of the latest innovations in advanced analytics and data-driven attribution with the audience at CMO Exchange, and to sharing CAKE’s vision for transforming anonymous consumers into known customers.”

 

About CAKE by Accelerize

CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.

 

About Accelerize

Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.