Marketo has integrated Accelerize’s CAKE multichannel tracking platform into its engagement marketing platform. This new integration gives digital marketers a comprehensive view into the channels driving customer acquisition and customer lifetime value. Marketers can now use CAKE and Marketo together to secure a better view of conversion paths by tracking digital spend across multiple channels, including mobile, video, affiliate, email, display, shopping search, and social.  Read CRM.com’s informative piece on CAKE & Marketo’s integration here.