Panel to Provide Insights on Selecting the Best Tools to Manage Customer Acquisition, Call Tracking, Competitive Intelligence and Lead Distribution
NEWPORT BEACH, Calif. – August 18, 2016 –Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that its President, Santi Pierini, will join panelists Jamie Smith, CEO of CampaignWatch and Erik Josowitz, SVP Technology and Strategy of All Web Leads at the LeadsCon New York session titled “Reviewing the Tools of the Trade: Defining the Technology that Drives your Business.” The presenters will provide insights and best practices on how to leverage cost-effective and premium solutions that all markets and affiliates should consider for high-performing campaigns. The LeadsCon panel takes place Wednesday, August 24 at 10 a.m. EST at the New York Hilton Midtown.
LeadsCon New York is a conference specifically designed for online lead generation and direct response marketing. Bringing together more than 5,000 attendees over the course of the two-day event, LeadsCon is the place to network with marketing leaders and share invaluable insights. LeadsCon New York will run from August 22-24, at the New York Hilton Midtown.
During the panel, Smith, Josowitz and Pierini will discuss the best practices for marketers to identify, implement and optimize the most relevant and valuable suite of technology tools. The panelists will also explore ways in which marketers can identify current pain points within their business that technology can automate, make more efficient and help increase overall results. In particular, attendees will gain insights on the following:
*Match the best tools with the appropriate business requirements
*Implement components to help organize communication and focus on data-driven decisions
*Understand how competitive intelligence tools can shorten the time to insights
*Maximize business success through optimal distribution
“In the evolving technology landscape, it can be overwhelming for a company to determine which tools are necessary to maintain the vitality of their business,” said Santi Pierini, CAKE President and Chief Operating Officer at Accelerize Inc. “In our LeadsCon session we will provide insights into overcoming the challenges of looking at data in silos. We will also discuss the value of implementing technology that provides campaign analytics, real-time reporting and performance results within a company’s entire marketing arsenal for an accurate snapshot of overall digital performance.”
CAKE will be exhibiting at Booth #205 at the New York Hilton Midtown on Tuesday, August 23 from noon to 6 p.m. EST and Wednesday, August 24 from noon to 4 p.m. EST.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getcake.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.