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A Peak Inside The Performance Marketing Awards 2016

The Performance Marketing Awards were hosted in association with Bing Ads, and celebrated the leaders within the Digital Marketing industry. Ewan, Stephanie, Elizabeth and Ben attended on behalf of the CAKE UK team.

PerformanceIn, a leading online media company and global publication for performance marketing news, hosted the Performance Marketing Awards on Tuesday 26th April at The Grosvenor House Hotel in London. This year marked the Awards 10th anniversary, and the CAKE team enjoyed an evening full of networking, insightful speakers and entertaining comedic performances. Also joining the CAKE sponsored table were a few of our clients including: Maxus, Inflecto Media, PlanIt, Little Star Media, TradeDoubler and TopCashback.

The awards recognised outstanding contributors within the performance marketing industry across a broad range of categories including Best in Mobile, which our very own Ewan Darby presented, alongside comedian Katherine Ryan!

CAKE was a nominee for the Industry Choice of Tech Solution category, recognizing its SaaS-based solutions for tracking; attributing and optimizing the performance of digital marketing spend. We would like to extend our congratulations to all the award winners and a huge thank you to PerformanceIn and Bing Ads for an amazing night. The full list of winners can be found here.

Overall the awards ceremony was a fabulous event which brought together members of the CAKE team, clients and other industry leaders. We are already looking forward to the European Performance Marketing Awards in July!