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GMASA Bangalore | Show Insights

The CAKE team just returned from the GMASA Bangalore event that took place July 6-7 at the beautiful Sheraton Grand Bangalore hotel in India. The summit, hosted by Apps World Magazine, brought together marketers, affiliate managers, app developers and top-level executives from around the world for a two-day exhibition and speaking agenda featuring insights on the future of the industry.

As a Gold sponsor of the event, our team had multiple opportunities to network with other digital marketers and share industry trends through a keynote presentation. Below is a recap of the event!

Keynote Session by CAKE Executive

CAKE’s EMEA Managing Director Ewan Darby led a fantastic keynote titled “Making Real-time Data-driven Decisions for Mobile.” The session offered insights into the role real-time, accurate data plays in exponentially increasing mobile ROI. During his keynote, Darby discussed consumer mobile behavior, the revenue opportunity for marketers, mobile marketing global spend and annual growth trends. In particular session attendees gained knowledge about three key areas:

*Best practices for using accurate real-time data to boost mobile ROI

*Setting rules and parameters to guide your data

*Tips for testing mobile campaigns to ensure optimal success

Key Trends

At GMASA Bangalore industry experts congregated to share ideas about mobile app development, app monetization, app analytics, app security and app marketing. We were excited to be part of the India event and on the show floor, we heard a lot of buzz about trends including:

*Mobile tracking

*The important of real-time metrics

*Mobile app advertisers expanding their reach across multiple verticals, including: Ecommerce, Gaming and Utility.

In Summary

GMASA was an incredible event for developers to receive new insights into creating innovative new apps. In addition, it also provided them with a forum to showcase their products.

Furthermore, it was a great opportunity for solutions providers, such as CAKE to engage with other show attendees and discuss how we can transform their digital spend from first click to final conversion. There was plenty of time for us to meet with other CAKE clients in addition to partners, app developers, advertisers and even the IT Minister of Karnataka State. It was absolutely an amazing show and we are looking forward to next year!