Multi-channel Tracking and Analytics for Advertisers

Track digital marketing spend from first click to conversion and every step in-between to gain insight into the customer journey.

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Do you know your digital marketing ROI?

Empower your organization with the intelligence needed to clarify and optimize digital marketing spend to increase online sales and lead-generation efforts.

  • Multi-channel Tracking

    Get the power and confidence to redirect marketing spend in real-time through deeper insight into the traffic driven by digital marketing channels, including search, display, email, social, mobile, video, affiliate, direct and shopping.

  • Digital Marketing ROI

    Identify top- and under-performing channels through data comparison and visualization, on a single dashboard.

  • Lead Generation and Distribution

    Automated collection, validation and distribution of leads in real-time with
    industry-leading tools.

  • Integrations

    Track and manage the most common tasks and actions within a single interface. New integrations are introduced monthly.

    View our integrations

  • Reporting and Data Visualization

    Customize reporting by user or segment, and share these views across your organization. Create calculations for each report and share via custom views.

  • Direct Publisher Management

    Manage relationships with top media partners directly, increasing efficiency and providing the most mutually beneficial value. Have the liberty to work with partners your way.

  • Ecommerce Solutions

    Understand every level of ecommerce campaign performance and collect actionable metrics on every order via product feed integration.

  • Multi-touch Attribution

    Support multiple attribution models including engagement, linear, time decay, customized as well as first and last touch.

Additional Features

  • Complete API Support

    Make changes through flexible internal automation tools and allow programmatic ingestion of data.

  • Card-based System

    Streamline processes by viewing, editing and creating within a single screen.

  • White-labeled Solution

    Reinforce your brand internally and externally with custom logos and colors.

  • Location Tracking

    Target campaigns by language and location, including particular states, cities, and even zip codes, in just a few clicks through geo-targeting databases.

  • Device Targeting

    Target any device, ISP Carrier, operating system or browser in real-time by leveraging a massive and continually updated mobile device database.

  • Custom Targeting

    Go beyond location and device targeting with custom parameters using URL and referring affiliate for the most accurate results.

  • Campaign Management

    Setup alternate landing pages, rules and events by campaign with a single offer instead of setting up multiple individually managed offers.

  • Multiple Price Formats

    Set price formats by campaign for each conversion or event to track marketing cost across channels by CPA, CPM, CPC or revshare.

  • Event Tracking

    Go beyond single
    revenue-generating conversions and see what events are really driving conversions.

  • Media Partner Portal

    Dedicated portal where partners can view reports, plus pull offers, creatives and links.

  • Global Search

    Improve workflow by finding sources, creatives, sub-ID’s, campaigns and contacts through one easy-to-use search box.

  • Security

    Secure data with customizable security settings - from simple password authentication to banking-level
    multi-factor authentication.

  • Audit Trail and History

    Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.

  • Mobile Tracking

    Track mobile and cookieless campaigns in parallel with all other channels in real-time through available SDK and helper files.

  • Account Control

    Customize user and department permissions as well as role-access controls for each individual accessing the platform.

  • Impression Tracking

    Optimize impression tracking by simply adding a pixel to ad tags or take it to the next level with ad server integrations.

  • Voucher Code Support

    Upload and track unique coupons by source using advanced attribution options.

  • Custom Reporting Views

    Customize reporting by user and share these views across your organization.

  • Real-time Reporting

    Export data to a CSV file, access data via API and schedule specific reports in
    real-time.

  • Custom Report Calculations

    Create custom calculations on each report and share via Custom Reporting Views instead of just exporting your reports to Excel.

  • Pixel Whitelisting

    Create and manage a custom conversion pixel whitelist that protects your company from fraud in cases where
    server-to-server tracking is not possible.

  • Campaign Caps

    Set conversion and click caps on specific campaigns, saving time and money.

  • Fraud Protection

    Take immediate action on
    revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior.

View full feature list

Trusted by media partners worldwide.

  • MP-BeFrugal1
  • MO-BradsDeals1
  • MP-consumeradvocate
  • MP-Coupilia1
  • CouponTiger
  • MP-CouponPal1
  • MP-Couponscom1
  • MP-DealsIsle
  • MP-FlexOffers
  • MP-gap1
  • MP-GoShopper
  • MP-GovernmentShopping
  • MP-Hip2Save
  • MP-ImWave
  • MP-NetMediaPlanet
  • CAKE-media-partners-offers@2x
  • CAKE-media-partners-prosperent@2x
  • quidco
  • MP-ReviTrage
  • Savoo
  • MP-SmartPerks
  • CAKE-media-partners-shop-at-home@2x
  • MP-ShoppingBargins
  • CAKE-media-partners-skimlinks@2x
  • SlickDeals
  • SocialGrowth
  • SocialSuperStore
  • spotmebro
  • MP-SumoCoupon
  • MP-SunshineRewards
  • CAKE-media-partners-swag-bucks@2x
  • MP-CouponScoop
  • MP-ve
  • CAKE-media-partners-vig-link@2x
  • VoucherCodesUK
  • MP-Wickfire
  • MP-Wisebread
  • MP-Yieldify
  • MP-ZiffDavis
  • zipfworks

CAKE News & Resources

Want to learn more about CAKE integrations?

We partner with the industry’s leading service providers because we understand the value it adds for our customers when they expand their CAKE platform by integrating with 3rd-party solutions.

Integrations