Lead Distribution Software
An automated lead management solution that easily captures, validates and distributes leads in real-time.
Learn MoreSee Clearly, Sell Better.
Trusted by global advertisers, networks and publishers across verticals,
CAKE’s Lead Distribution Software maximizes lead distribution efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determines routing across available lead buyers for the highest revenue, in real- time.
Elevate Performance through Smart Insights
Optimize lead generation campaigns with confidence through immediate insights into lead quality, buyer activity, traffic source performance and KPIs for cost analysis, revenue and lead status.
Boost Revenue and Increase Efficiencies
Maximize lead revenue potential by intelligently filling demand across lead buyers through advanced routing technology that automates and validates buyer delivery requirements, scheduling, bids and budgets.
Refine Customer Acquisition Strategies for Greater Profit Margins
Optimize lead acquisition efforts for increased ROI with insights derived from closed-loop measurement, all the way from the traffic source campaign details to buyers lead statuses and quality reports.
Ensure Success, Support Your Team with Ours
Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.
Remove Risk and Maintain Credibility
Stop fraudulent activity and ensure lead quality for your buyers by leveraging native fraud detection tools, as well as, integrations with industry-leaders Xverify, BriteVerify and e-Hawk.
Protect Data and Eliminate Privacy Concerns
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.
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Additional Capabilities
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CAKE Pay
CAKE Pay simplifies and streamlines partner payments and tax document production so you can focus on what you do best – running a profitable performance marketing program.
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Powerful Field Validation
Filter incoming leads by vertical, offer and more. For example, block leads submitted by minors on credit card offers.
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Multi-touch Attribution
Properly attribute credit for leads generated across marketing channels, traffic sources and campaigns.
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Active Alert System
Let CAKE keep an eye on your operation after hours with our customizable active alert system. Example alerts: Lead Buyer Credit Low, Excessive Duplicate Leads and Outbound Post Failures.
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Delivery Schedule
Set lead delivery schedules for individual buyer profiles.
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Routing Rules
Restrict the routing of leads based on buyers, affiliates, offers and campaigns.
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Multiple Lead Delivery Methods
HTTP Post, JSON, XML, SOAP and Email.
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Super Simple Lead Return
Leverage one click lead returns. Set rules to refund or replace with additional leads.
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Call Tracking
Track digital and call center leads from one platform using our integrations with DialogTech, Velocify and Invoca.
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White-labeled Interface
Customize the platform with your brand name, logos and color scheme, as well as the login domain, tracking domain(s) and more.
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Scalable and Reliable
99.9% Uptime guarantees and a global infrastructure hosted by Amazon Web Services (AWS) for intelligent scaling to meet business needs.
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Superior Support
Get industry-leading phone and email support; 24 hours a day, 7 days a week, in addition to your dedicated Client Success Manager and Implementation Specialist.
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Data Security
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard our customers’ data.
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Real-time Reporting
Visualize reports, export data to a CSV file, S3 or access via API in real-time.
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Powerful Open API
Make changes through flexible internal automation tools and allow programmatic ingestion of reporting data.
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Customizable Reporting
Create customized metric calculations and additional reporting reviews with the option to share these views across the organization.
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Fraud Prevention
Take immediate action on revenue-impacting fraud with pixel whitelisting, custom alerts that recognize abnormal campaign behavior and integrations to Xverify, BriteVerify and e-Hawk.
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Audit Trail and History
Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.
More than 500 of the world’s most successful advertisers, networks and publishers build their business on CAKE.
CAKE News and Resources
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How to Sell Leads to Maximize Profit: Everything You Need to Know
Lead distribution is a process that involves capturing, validating, and distributing leads in real-time. With verticals such as healthcare, auto, legal, finance, and more, lead buyers across multiple industries are looking to purchase high-quality leads that result in new customers. For lead sellers, this presents the opportunity to drive qualified traffic that results in top-tier
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Choosing the Right Lead Distribution Software for Your Company
With this checklist you’ll learn how to evaluate cloud-based lead distribution solutions and select the one that meets your requirements, so you can maximize the profitability of every lead.
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5 Best Practices for Working with Your Lead Buyers on a Ping Post
As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
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Keys to Successfully Launch and Grow a Lead Distribution Program
Whether you’re starting a new lead distribution program or have been running one for years, choosing the best path forward can feel like a challenge. This is especially true when it comes to leveraging technology to grow your business.
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Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks
Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83 percent, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver
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LenderEDGE
Using CAKE, LenderEDGE can run real-time reports that instantly show the performance and status of leads being purchased by clients, including which leads are resulting in loan applications, as well as which applications go on to be approved for funding and which are denied.
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In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree
In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
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How to Run a Successful Lead Generation Program on CAKE
During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally important: How should they plan for the long-term? We’ve been talking with our customers about how they can best leverage the CAKE platform that they already have in place. For many, that means
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3 Reasons Why CAKE Has the Most Robust Lead Distribution Software
As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
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