Marketing Attribution Software
A multichannel marketing measurement and attribution solution for performance marketers to optimize digital campaign performance and boost return on adspend.
Learn MoreSee Clearly, Market Better.
CAKE’s Marketing Attribution Software provides performance marketers with the tools needed to measure digital campaigns holistically across channels, empowering them with the intelligence needed to enhance campaign performance and identify channel impact on the customer journey.
Identify Impact and Strengthen Channel Performance
Collect first-party data across all paid, earned and owned digital marketing channels, including affiliate, display, email, search, organic and more, for ultimate transparency and greater ability to identify impact of cross-channel strategies on the customer journey.
Elevate Performance Through Smart Insights
Optimize with confidence through immediate insights into source and campaign performance, including customizable alerts, granular data and a unified view into performance across all digital channels.
Protect Data and Eliminate Privacy Concerns
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.
Ensure Success, Support Your Team with Ours
Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.
Remove Risk and Maintain Credibility
Take immediate action on revenue-impacting fraud with pixel whitelisting, custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.
Ready to have a look at CAKE?
Additional Capabilities
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CAKE Pay
CAKE Pay simplifies and streamlines partner payments and tax document production so you can focus on what you do best – running a profitable performance marketing program.
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Superior Support
Get industry-leading phone and email support; 24 hours a day, 7 days a week, in addition to your dedicated Client Success Manager and Implementation Specialist.
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Data Accessibility
Get full access to first-party data for impressions, clicks, conversions, and customers, in real-time, through report visualizations and data exports to CSV, S3 or API.
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Data Security
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard our customers’ data.
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Customizable Reporting
Create custom metric calculations and additional reporting reviews with the option to share these views across the organization.
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Powerful Open API
Make changes through flexible internal automation tools and allow programmatic ingestion of reporting data.
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Mobile Measurement
Track mobile campaigns with postback integrations to leading mobile measurement platforms, or utilize CAKE's iOS or Android SDK.
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Impression Tracking
Increase campaign measurement and first-party data collection by simply adding an impression pixel to any HTML email or display creative.
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Event Tracking
Go beyond measuring a single revenue-generating event and identify interactions along the customer journey.
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Audit Trail and History
Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.
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Account Control
Customize user and department permissions as well as roles access controls for each individual accessing the platform.
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Fraud Prevention
Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior.
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Voucher Code Support
Measure and attribute online or offline sales using unique voucher codes for your partners and/or campaigns.
More than 500 of the world’s most successful advertisers, networks and publishers build their business on CAKE.
CAKE News & Resources
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Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance
The best way to accurately track and measure your campaign performance is to use tracking links. Measurement platforms, like CAKE, leverage tracking links in order to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to a traffic source to measure campaign performance. However, as the industry changes, there
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Together, CAKE and TUNE Push Forward the Performance Marketing Industry
TUNE acquisition represents second major investment from the Perseus Operating Group of Constellation Software in performance marketing It’s been almost a year since CAKE announced its acquisition by the Perseus Operating Group of Constellation Software (CSI), setting the foundation for the group’s first investment in the performance marketing technology industry. That was only the
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Multi-Touch Attribution and The Customer Journey – Every Stat You Need To Know
In a world where consumers encounter marketing messages across a dizzying array of digital (and traditional) channels, understanding the customer journey is more complex than ever.
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Leveraging CAKE Reporting for Detailed Insights
Leveraging CAKE Reports Data is our friend. Important business decisions are made every day from data that is collected. In this blog, we will review how to leverage click and conversion data from CAKE’s reporting to help optimize digital spend and enhance the performance of marketing campaigns. CAKE goes beyond more than just a tracking platform for
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Redefine the Customer Journey
We’re at a tipping point in digital marketing; with 88 percent of consumers engaging online in the pre-purchase research stage, which makes it no longer sufficient to start the “getting to know you” process once a customer makes a purchase or signs up for email updates. To stay competitive, digital marketers are increasingly looking for fresh ways to understand intent and strengthen connections with potential customers before they make themselves known.
Want to learn more about the performance marketing industry?
CAKE’s Blog provides the latest insights and news on performance marketing. Gain special insider knowledge, get the latest CAKE news and learn more through exclusive how-to blog posts.