Revolutionizing Performance-based Marketing
CAKE brings clarity to digital marketing campaigns for clients around the world. Our solution empowers organizations large and small to measure the impact of their marketing efforts and make the most of their digital spend.Learn more
CAKE’s culture is reflective of the people who spend their days building and supporting our products and managing our close customer relationships. Our dynamic culture and vibrant work environment promote the creativity and innovation that drive our marketing technology solutions.Learn more about our products
CAKE is led by a passionate team of business-minded technologists who want to make it easier for marketers to get the most out of their digital spend while growing CAKE into an even bigger player in digital marketing.
Santi oversees CAKE’s business operations and corporate strategy globally. He is a veteran of the marketing technology industry with over two decades of experience in enterprise software focused on Global 2000 companies.
Prior to CAKE, he served in senior executive positions at InQuira (acquired by Oracle), Day Software (now Adobe Marketing Cloud), Vignette (acquired by OpenText) and OnDisplay (acquired by Vignette). Earlier in his career, he worked in marketing at Dun & Bradstreet, Jet Propulsion Laboratory as a systems architect and as a senior management consultant for Andersen Consulting (now Accenture).
Santi holds a bachelor’s degree in computer science/marketing from California Polytechnic State University – San Luis Obispo.
Dave oversees research and development for CAKE’s marketing technology products. In this role, he manages a talented team of engineers, in support of current customer needs as well as ongoing product innovation.
Dave has spent much of the past decade architecting software and is an expert in systems architecture, front- and back-end web technologies, database design and development, cloud infrastructure and complex UX design.
Dave joined CAKE while still an undergraduate student at the University of California, Irvine. He worked full-time while attending school to help build CAKE from the ground up. He received a bachelor’s degree in Informatics.
Garth leads the company’s client services team, which handles onboarding, account management and technical support. The goal of client services is primarily focused on customer satisfaction and retention.
Garth held a variety of roles with CAKE’s client services and sales teams over the past five years, most recently serving as the senior director of sales engineering. Additionally, he drove CAKE’s global expansion by establishing the London office, the company’s first international presence. There, he served as the director of client services and was a major contributor to CAKE’s growth in the EMEA region.
Garth holds a bachelor’s degree in business from Vanguard University.
Paul oversees the development and implementation of the over-arching product vision and CAKE roadmap. He has over 20 years of executive management and software development experience.
Prior to joining CAKE, Paul has held executive roles at more than half a dozen technology companies, both public and private. He most recently served as Vice President Product Development at Scalable Network Technologies, a high-performance network simulation software provider. In addition, he also led a team to develop an integrated publishing, marketing and ecommerce platform at Mom Inc. (ModernMom.com). Before that, Paul was the Chief Technology Officer of uWink, a publicly held company where he oversaw the development of software and custom hardware. Prior to uWink, he worked at Seed Advertising, designing, developing and operating their digital marketing platform. Before moving to Los Angeles, he was a senior engineer at Apple for 8 years where he worked on operating systems, networking and emulation products.
Andy brings 30 years of experience in general management and finance with numerous technology companies, both public and private. Prior to joining CAKE, Andy served as Chief Executive Officer at Scalable Network Technologies, a simulation software provider. He was also founding Chief Executive Officer of AOptix Technologies and Chief Financial Officer at iMALL (acquired by Excite@Home). Andy has also served on the Board of Directors of numerous other technology companies, including Mustang Software (acquired by Quintus), SuperNation (acquired by InterMix Media), MyLife (Reunion.com), eForce Media and PatentVest.
Early in his career, Andy was Managing Director of Geller & Friend Capital Partners, Vice President of Finance for The Davis Companies, Director of Planning for Twentieth Century Fox, Senior Consultant with Deloitte & Touche and a Flight Controls Engineer at The Boeing Company.
Andy holds a Top Secret security clearance, a bachelor’s degree in physics from Pomona College and an MBA from the Harvard Business School.
Built on a Strong Foundation
CAKE is the sum of its people. Our team of passionate business and technology thought leaders are dedicated to providing customers with the best digital marketing solutions.
Innovation and Imagination
With the best development team in the business, we work hard to drive the innovations that our customers need long before they imagine them.
Simplify, Simplify, Simplify
The digital marketing world can be very complex. We strive to make everything about our products simple and easy-to-use.
We Reach for the Sun
CAKE takes an organic approach to growth, encouraging team members to own their personal development.
We're Invested in YOU
Working with CAKE is a team sport. We believe that open and reliable support is the foundation for success. That is why we offer 24/7 support for our products.
CAKE News & Resources
CAKE by Accelerize Launches New Enterprise Software Product that Empowers Marketers with an Extended View Into the Customer Journey
Journey by CAKE Delivers Advanced Real-time Analytics, Data-driven Attribution and Seamless Integrations to Maximize ROAS for Cross-channel Digital Marketing Campaigns NEWPORT BEACH, Calif. – August 30, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced the launch of Journey by CAKE, a new, cloud-based solution that provides
We are proud to be recognized once again for earning a place on the “Fastest Growing Public Companies” list by the Orange County Business Journal. This marks the third consecutive year that CAKE by Accelerize has been featured on the annual list. With a revenue growth of 79.9% from June 30, 2014 – June 30,
New technology for its CAKE software platform optimizes digital marketing profits through sophisticated tracking and analysis of the increasingly complex customer journey across the digital marketplace NEWPORT BEACH, Calif. – November 16, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a significant intellectual property milestone with
Today we introduce you to Hoalie Banh, a Support Analyst based out of the London office. Before joining CAKE in December of last year, Hoalie had just finished studying Multi-Media Computing at Westminster University. Hoalie’s Role at CAKE: On a day-to-day basis I support our clients with all aspects of their business and assist them
Believe in the Power of We
CAKE’s team is talented, passionate and driven to build the most innovative digital marketing tracking software. Our culture is collaborative, challenging and fun.Join CAKE!