Forex Club
CAKE Platform Helps Leading Forex Broker Attract New Customers and Manage Affiliate Relationships
THE CLIENT
Established in 1997, Forex Club is a multinational brand with close to 20 years of financial market and online-trading experience, helping clients trade stocks, currencies, indices, commodities, gold, oil, gas and agriculture. The company’s trading platform, Libertex, combines a user-friendly, intuitive interface that even novice traders can operate without additional training, plus advanced components for transaction settlement and market analysis that satisfy the requirements of seasoned traders. Libertex has been named the best trading application in the Eurasian Economic Union.
THE BUSINESS CHALLENGE
Always looking to grow its business, Forex Club established an affiliate program designed to drive traffic and attract new traders to the Libertex platform, which offers both desktop and mobile applications. Because the company’s affiliate strategy is focused on volume, program managers knew the program would require a technology solution that would make it simple and seamless to add partners, track their performance, and administer varying commission and payment structures.
ENTER CAKE
Forex Club selected CAKE’s platform because of the comprehensive range of features the solution offers, including the ability to easily onboard new affiliates, launch and measure campaigns across multiple channels and markets, as well as automate details like payouts and ad updates.
“We were searching for a scalable solution that could help us capture a high volume of traffic,” said Venera Islamgaraeva, Forex Club CMO. “CAKE allows us to tap into hundreds of ad networks in different markets, and quickly connect new partners to our program so that we can focus on attracting new business.”
Forex Club’s affiliate program has several types of payout structures, including CPA and revenue sharing plans. With CAKE, Forex Club can set up and automate commission payments, freeing affiliate managers to spend less time on administrative tasks and more time developing profitable relationships. Forex Club affiliates can also access a full range of marketing tools through CAKE, including ready-made banners, landing pages and dashboards. Additionally, CAKE’s real-time, advanced analytics make it possible for Forex Club to measure the performance of affiliates and campaigns at a very granular level, A/B test various offers and make fast, data-driven decisions that ultimately improve results.
CAKE provides an exceptional level of technical support, as well as APIs that make interaction with other marketing solutions and management of affiliates a snap. Thanks to CAKE, Forex Club has been able to maintain sustainable growth on European and Latin American markets.
“We are a fast growing business, and CAKE provides a modern solution with the features we need to make our affiliate program a success. CAKE has allowed us to quickly increase our traffic volumes and drive more users to our Libertex product.”
Venera Islamgaraeva
CMO – Forex Club
Business Impact
- Fast onboarding of new affiliates
- Greater control over affiliate and campaign performance
- Easy management of multiple affiliates, campaigns and payment structures
- Overall increase in traffic
Why CAKE
- Reliable metrics and real-time reporting that provides ongoing insights into performance
- Intuitive tools for easy and automated affiliate program management
- Top-quality support from the CAKE customer service team