Lead Distribution System

Marketers need a solution that easily captures and analyzes granular data to attribute every conversion. This allows them to pinpoint the affiliates and campaigns that are the most valuable.

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Do you know your lead distribution ROI?

Empower your organization with the intelligence needed to clarify and optimize marketing spend, properly attribute affiliate payouts, and increase online sales and lead-management efforts.

  • Turn-Key System

    Everything you need to start and run an online lead management business.

  • Incoming Lead Validation

    Extensive form field validation including client-side in real time.

  • Fraud Detection

    Stop fraudulent leads by leveraging our integrations with Forensiq, Xverify, BriteVerify and e-Hawk.

  • Automated Lead Management

    Single-sell, multi-sell and hybrid lead-selling options available.

  • Smart Routing Technology

    Maximize revenue while intelligently filling demand across all of your lead buyers.

  • Extensive Filtering Capability

    Highly customizable filtering on any field you collect. Perform complex logic to create compound filterable fields. Sell/route outbound leads based on geographic perimeters.

  • Lead Buyer Portal

    Buyers can log into a dedicated portal to manage lead returns, make deposits and access reporting.

  • Buyer Credit Management

    Extend lines of credit to lead buyers and/or take credit card deposits via Authorize.net.

Additional Features

  • Vertical Level Filtering

    Filter incoming leads by vertical, e.g. blocking leads submitted by minors on credit card offers.

  • Multi-touch Attribution

    Properly apportion credit across marketing channels for generated leads.

  • Active Alert System

    Let CAKE keep an eye on your operation after hours with our customizable active alert system. Examples: Lead Buyer Credit Low, Excessive Duplicate Leads and Outbound Post Failures.

  • Delivery Schedule

    Set lead delivery schedules for individual buyer profiles.

  • Routing Rules

    Restrict the routing of leads based on buyers, affiliates, offers and campaigns.

  • Multiple Lead Delivery Methods

    HTTP Post, JSON, XML, SOAP and Email.

  • Super Simple Lead Return

    One click lead returns. Set rules to refund or replace with additional leads.

  • Call Tracking

    Track digital and call center leads from one platform using our integrations with DialogTech, Velocify and Invoca.

View full feature list

More about CAKE...

Over 500 companies are using CAKE’s products to track their digital marketing spend in real-time, gaining valuable insight into the channels that are really driving traffic to their sites.

Some of the world’s most successful marketers, agencies and networks build their digital marketing strategy on CAKE.

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