Marketers are often consumed with pushing buyers from first conversion to final acquisition in order to quickly increase revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with their consumers once an acquisition has been made, thus leading to a steady stream of ROI.

Experts from CAKE and Marketo discuss how to unearth the potential of making metric-driven decisions based on the Customer’s Lifetime Value. In this 50 minute session, you will learn:

– How to effectively calculate the net value a customer will generate for your business now and in the future

– Build strategies for acquiring different varieties of valued customers

– Gain insights on how to optimize the customer journey from first click to repeat acquisitions

Fill out the form to access the recorded webinar now.