Today’s retailers have to do their homework to market to the price conscious shopper. With a host of online tools at their disposal – from product comparison and coupon sites to social forums and customer reviews – tech-savvy consumers will wait for just the right moment to click “buy.” How can retailers understand which strategies and marketing channels are the most influential with this audience?

This session will explore best practices for marketing to multi-channel shoppers who care about value, looking at how a range of tactics — including coupons, mobile alerts, loyalty programs and more — can be engaged with the ultimate goal of maximizing returns and customer lifetime value.

Join CAKE and Fluent for their latest webinar “Marketing To The Price Conscious Multi-Channel Shopper”

Monday, July 13, 2015 at 10am PST/ 1pm EST

In this session, we will cover the following topics:
[list type=’check’]

• Tips for using coupons and email marketing to drive demand.
• How to deploy targeted mobile alerts to encourage both online and offline purchases.
• Strategies for email acquisition programs aimed at reeling in high lifetime value customers.
• Engagement strategies that target consumers based on value and savings.
• How to use tracking technology and analytics to understand what’s working and what’s not.

[/list]

Fill out the form to Register for the session.