It's in the Bag: Define the Right Media Mix for your Upcoming Sale
Join Garth Harris, VP of Operations at CAKE, and Growth Expert, Scott McLeod, as they discuss how to use MTA to define the right media mix for your upcoming sales to achieve greater ROAS!
In this 30 minute session, you will learn:
– The value of connecting the anonymous and known portions of the customer journey
– How to implement a modern approach to measurement for greater ROAS
– How to tap into the power of MTA to define your media mix for upcoming sales & promotions
– Lessons learned from a leading growth expert
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It’s in the Bag: Define the Right Media Mix for your Upcoming Sale