CAKE Lead Tracking Software

Lead tracking software that captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.

With CAKE’s Lead Tracking Software, you can spend more time doing what matters most to move your business forward.

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See Clearly, Sell Better.

Trusted by global advertisers, networks and publishers across verticals, CAKE’s Lead Tracking Software maximizes lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determines routing across available lead buyers for the highest revenue, in real- time.

Additional Capabilities

Powerful Field Validation

Filter incoming leads by vertical, offer and more. For example, block leads submitted by minors on credit card offers.

Multi-touch Attribution

Properly attribute credit for leads generated across marketing channels, traffic sources and campaigns.

Active Alert System

Let CAKE keep an eye on your operation after hours with our customizable active alert system. Example alerts: Lead Buyer Credit Low, Excessive Duplicate Leads and Outbound Post Failures.

Delivery Schedule

Set lead delivery schedules for individual buyer profiles.

Routing Rules

Restrict the routing of leads based on buyers, affiliates, offers and campaigns.

Multiple Lead Delivery Methods

HTTP Post, JSON, XML, SOAP and Email.

Simple Lead Return

Leverage one click lead returns. Set rules to refund or replace with additional leads.

Call Tracking

Track digital and call center leads from one platform using our integrations with DialogTech, Velocify and Invoca.

White-labeled Interface

Customize the platform with your brand name, logos and color scheme, as well as the login domain, tracking domain(s) and more.

Scalable and Reliable

99.9% Uptime guarantees and a global infrastructure hosted by Amazon Web Services (AWS) for intelligent scaling to meet business needs.

Superior Support

Get industry-leading phone and email support; 24 hours a day, 7 days a week, in addition to your dedicated Client Success Manager and Implementation Specialist.

Device Targeting

Target any device, ISP carrier, operating system or browser in real-time by leveraging a massive and continually-updated device database.

Data Security

Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard our customers’ data.

Real-time Reporting

Visualize reports, export data to a CSV file, S3 or access via API in real-time.

Powerful Open API

Make changes through flexible internal automation tools and allow programmatic ingestion of reporting data

Customizable Reporting

Create customized metric calculations and additional reporting reviews with the option to share these views across the organization.

Fraud Prevention

Take immediate action on revenue-impacting fraud with pixel whitelisting, custom alerts that recognize abnormal campaign behavior and integrations to Xverify, BriteVerify and e-Hawk.

Audit Trail and History

Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.