CAKE Lead Delivery Software
Lead delivery software that captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.
With CAKE’s Lead Delivery Software, you can spend more time doing what matters most to move your business forward.
Get a CAKE Demo
See Clearly, Sell Better.
Trusted by global advertisers, networks and publishers across verticals, CAKE’s Lead Delivery Software maximizes lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determines routing across available lead buyers for the highest revenue, in real-time.
Additional Capabilities
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Powerful Field Validation
Filter incoming leads by vertical, offer and more. For example, block leads submitted by minors on credit card offers.
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Multi-touch Attribution
Properly attribute credit for leads generated across marketing channels, traffic sources and campaigns.
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Active Alert System
Let CAKE keep an eye on your operation after hours with our customizable active alert system. Example alerts: Lead Buyer Credit Low, Excessive Duplicate Leads and Outbound Post Failures.
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Delivery Schedule
Set lead delivery schedules for individual buyer profiles.
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Routing Rules
Restrict the routing of leads based on buyers, affiliates, offers and campaigns.
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Multiple Lead Delivery Methods
HTTP Post, JSON, XML, SOAP and Email.
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Simple Lead Return
Leverage one click lead returns. Set rules to refund or replace with additional leads.
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Call Tracking
Track digital and call center leads from one platform using our integrations with DialogTech, Velocify and Invoca.
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White-labeled Interface
Customize the platform with your brand name, logos and color scheme, as well as the login domain, tracking domain(s) and more.
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Scalable and Reliable
99.9% Uptime guarantees and a global infrastructure hosted by Amazon Web Services (AWS) for intelligent scaling to meet business needs.
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Superior Support
Get industry-leading phone and email support; 24 hours a day, 7 days a week, in addition to your dedicated Client Success Manager and Implementation Specialist.
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Device Targeting
Target any device, ISP carrier, operating system or browser in real-time by leveraging a massive and continually-updated device database.
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Data Security
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard our customers’ data.
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Real-time Reporting
Visualize reports, export data to a CSV file, S3 or access via API in real-time.
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Powerful Open API
Make changes through flexible internal automation tools and allow programmatic ingestion of reporting data
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Customizable Reporting
Create customized metric calculations and additional reporting reviews with the option to share these views across the organization.
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Fraud Prevention
Take immediate action on revenue-impacting fraud with pixel whitelisting, custom alerts that recognize abnormal campaign behavior and integrations to Xverify, BriteVerify and e-Hawk.
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Audit Trail and History
Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.