Privacy Policy

This Privacy Policy was last updated on June 20, 2018

Protecting Your Privacy

We, CAKE (we, us, our), are committed to protecting the privacy of our users. To this end, we believe that you have the right to know what information we collect about you, how the information is used, and how you can access or change any of this information.

This privacy policy (Privacy Policy) explains how we use your information and explains what you can expect from CAKE when it comes to the protection of your personal data (your personal information).  This Privacy Policyis provided in a layered format so you can click through to the specific areas set out below. Alternatively, you can download a pdf version of the policy here.

Please note that we also process personal data on behalf of our clients who use our CAKE platform(s). In those situations, it is the client who determines the purposes and means of the processing of personal data. Whilst there is a written contract in place between us and our client which sets out our data protection obligations, we neither control what personal data our clients collect nor how they use it. We are not responsible for their privacy statements. This Privacy Policy neither applies to such clients’ use of personal data, nor to our processing of such personal data for such clients. Please consult the terms and conditions and privacy policy of the relevant client to find out how they use your information and to establish whether and for what purpose they collect it.

About us

What Information Is Collected?

–      Information that you provide to us

–       Information that we collect about you

–      Information that we receive from third parties

Why Do You Collect Information?

Who Do You Share My Information With?

What Are Cookies?

Children Under 13

Hyperlinks

How Is Data Secured?

How Long Is Data Kept For?

What Rights Do I Have?

–      Your rights

–      Your future rights

–      How can I exercise my rights?

Changes and Updates

Mediation

Dispute Resolution for Residents of the European Union

Special Note to Users Outside of the United States

Further Questions or Comments

About us

We are Accelerize Inc. (trading as CAKE), a corporation incorporated under the laws of Delaware, USA, located at 20411 SW Birch St. Suite 250 Newport Beach, CA 92660, USA, and CAKE Marketing UK Ltd., a company registered in England and Wales, with registered address at Hanover House, 14 Hanover Square, London, W1S 1HP, UK. Cake Marketing UK Ltd. Is a wholly-owned subsidiary of Accelerize Inc.

This Privacy Policy is issued on behalf of the CAKE group so when we mention ‘CAKE’, ‘we’, ‘us’ or ‘our’ in this Privacy Policy, we are referring to the relevant company in the CAKE group responsible for processing your data.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Contact Details

You can contact us as follows:

FAO:              Ron Torres, DPO

Address:       20411 SW Birch St. Suite 250 Newport Beach, CA 92660, USA

Email:            privacy@getCAKE.com

Phone:           (00 1) 949-515-2126

Our EU representative: As we, Accelerize Inc, are not established in the EU, we have appointed CAKE Marketing UK Ltd. as our EU representative who you may contact if you are located in the EU to raise any issues or queries you may have relating to our processing of your personal information and/or this Privacy Policy or Cookies Policy more generally. Our EU representative’s contact details are:

FAO:              Ben Cockburn, Data Protection Manager

Address:       CAKE Marketing UK Ltd., 4th Floor, 76-78 Charlotte Street, W1T 4QS, London, UK

Email:            privacy@getCAKE.com

Phone:           [+44 (0) 207-082-8210]

If you prefer, you can of course always contact us using our US contact details set out above.

 

What Information Is Collected?

Information that you provide to us

We collect personal data from voluntary user registrations, requests for information, surveys, mailing listssubscriptions, job applications, contact forms and emails. We may also collect personal data that you provide to us when you purchase a product or service from us, or contact or otherwise correspond with us.

The information you provide to us might include youridentity and contact data(name, address, email address, and phone number). If you are creating an account you may also provide a password. If you are purchasing a service from us you will also need to provide your payment details. If you are submitting a job application you may also provide your CV, additional information about your academic and work history, references, and any other such similar or related information as may be supplied.

Information that we collect about you 

We may collect any information contained in any correspondencebetween us. For example, if you contact us using a form on our site or by email, telephone, Skype, or otherwise, we may keep a record of that correspondence.

We may also collect certaintechnical and usage informationwhen you visit one of our websites (getcake.com, accelerize.com, and marketingintelligence.com) about which pages you visit, how long you visit certain pages, and how you arrived at our website among other things. This might include your IP address, geographical location, device information (such as your hardware model, mobile network information, unique device identifiers),browser type, referral source, length of visit to the website, number of page views, the search queries you make on the website, and similar information.This information may be collected by a third-party website analytics service provider on our behalf and/or may be collected using cookies. For more information on exactly what information is obtained, please read section titled “What Are Cookies?” belowor contact us at privacy@getCAKE.com.

Information that we receive from third parties

In certain circumstances, we will receive information about you from third parties. For example:

  1. if you are a job applicant we may contact your current and former employers and/or referees to provide information about you;
  2. we may use third-party providers to obtain or verify your contact information. For example, we may use third-party databases or websites (such as LinkedIn, io) and other publicly available sourcesto confirm your contact details; and
  3. we might also receive information about you from third parties if you have indicated to such third party that you would like to hear from us.

Why Do You Collect Information?

We collect and use your information for the purposes listed below either on the basis of:

  1. performance of your contract with us and the provision of our services to you;
  2. your consent (where we request it);
  3. where we need to comply with a legal or regulatory obligation; or
  4. our legitimate interests (see below for more details).

We may use your information for the following purposes:

  1. access to our website: to improve your user experience through the customization of content and layouts of various pages,(including sharing your information with our website hosts and developers, our digital consultant, designer and website manager) (on the basis of our legitimate interest to ensure our website is presented in an effective and optimal manner);
  2. registration of your account: when you sign up to use our services, we will use the details provided on your account registration form (on the basis of performing our contract with you);
  3. relationship management and marketing:to respond to your requests for information and keep you informed about new features and services that we offer along with any content that we provide through our newsletters, provided that we have the requisite permission to do so (either on the basis of your consent where we have requested it, or, alternatively, our legitimate interests to provide you with marketing communications where we may lawfully do so)and provided that you have not asked us to not contact you;
  4. processing and facilitation of transactions: we will use your information to process transactions and payments, and to collect and recover money owed to us (on the basis of performing our contract with you and on the basis of our legitimate interest to recover debts due);
  5. suggestions and recommendations:shareyour informationwith reputable organizations who may contact you with special offers of possible interest (where we have your consent to do soor, alternatively, on the basis of our legitimate interests to operate a business)and provided that you have not asked us to not to share your data in this way;
  6. user and customer support: to provide customer service and support (on the basis of our contract with you), deal with enquiries or complaints about the website and share your information with our third-party service providers as necessary to provide customer support (on the basis of our legitimate interest in providing the correct products and services to our website users);
  7. recruitment: to process any job applications you submit to us (on the basis of your consent where we have requested it, or, alternatively, our legitimate interests to consider job applications, or where we otherwise have a legal obligation to process certain information about our job applicants);
  8. prize draws, competitions and surveys: to enable you to take part in prize draws, competitions and surveys (on the basis of performing our contract with you and our legitimate interest in studying how our website and services are used, to develop them and grow our business);
  9. fraud and unlawful activity detection: to protect, investigate, and deter against fraudulent, unauthorised, or illegal activity, including identity fraud (on the basis of our legitimate interests to operate a safe and lawful business or where we otherwise have a legal obligation to do so);
  10. compliance with policies, procedures and laws: to enable us to comply with our policies and procedures and enforce our legal rights, or to protect the rights, property or safety of our employees, and share your information with our technical and legal advisors (on the basis of our legitimate interests to operate a safe and lawful business or where we otherwise have a legal obligation to do so); and
  11. research and analytics: to carry out aggregated and anonymised research about general engagement with our website and the use of our services and products (on the basis of our legitimate interest in providing the right kinds of products and services to our website users, and improving our website, products and services). Please readsection titled “Analytical Data” below for more information.

Where we refer to using your information on the basis of our “legitimate interests”, we mean our legitimate business interests in conducting and managing our business and our relationship with you, including the legitimate interest we have in:

  1. personalising, enhancing, modifying or otherwise improving the services, products and/or communications that we provide to you, such as sending you marketing and serving you with advertising that is relevant and likely to be of interest to you;
  2. managing payments, fees, and charges and collecting and recovering money owed to us;
  3. detecting and preventing fraud and operating a safe and lawful business;
  4. maintaining and improving security and optimisation of our network, sites and services;
  5. confirming information that you provide to us in a CV or job application, by reference to past employers and/or publicly available employment or business profiles; and
  6. making suggestions and recommendations to you about products or services that may be of interest to you.

Where we use your information for our legitimate interests, we make sure that we take into account any potential impact that such use may have on you and your rights before we process your personal data for our legitimate interests. Our legitimate interests don’t automatically override yours and we won’t use your information if we believe your interests should override ours unless we have other grounds to do so (such as your consent, or a legal obligation we have). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us using the contact details set out in the ‘About us’ section.

If you have any concerns about our processing please refer to details set out in section “What Rights Do I Have?” below.

As we outline in section “What Rights Do I Have?” below, from 25 May 2018 you will have the right to object to our using your information for our legitimate interests. However, please keep in mind that your objection to this sort of processing may affect our ability to carry out the tasks that we have set out above.

Analytical Data

We may use your personal data with non-personal data that we have collected in a manner such that the end-product does not personally identify you or any other user of our site. We may make your personal data non-personally identifiable by either combining it with information about other users (aggregating your personal data with information about other users), or by removing characteristics (such as your name or email address) that make the information personally identifiable. This process is known as anonymizing (or de-personalizing) your information.

Please note that, pursuant to section 7.4. of our Terms of Use, you grant us a royalty-free, worldwide, perpetual, irrevocable and fully transferable right and license to use your personal information in connection with the creation and development of analytical and statistical analysis tools relating to the use of the customer data we collect in providing the site and our services (the “Analytical Data”). We are expressly authorized to make any commercial use of the Analytical Data, including without limitation, sharing the Analytical Data with third parties, provided that we do not sell, trade, or otherwise transfer from us any part of the Analytical Data that personally identifies any of our website users.

Who Do You Share My Information With?

In connection with the purposes and on the lawful grounds described above and in addition to the recipients of your informationas described above, we may disclose your personal information to:

  1. companies of the CAKE group based in the US and in the UK;
  2. third-party service providerswe work withto prepare or send any communications to you, or to assist us in connection with any of our administrative or business functions, or in the provision of any of our products or our services to you (including for example, hosting or operating the website and our databases and site analytics);
  3. any prospective seller or buyerof our business or assets, only in the event that we decide to sell or buy any of our business or assets;
  4. any other third parties(including legal or other advisors, regulatory authorities, courtsand government agencies) where necessary to enable us to enforce our legal rights, or to protect the rights, property or safety of our employees or where such disclosure may be permitted or required by law (for example, we may need to disclose certain information to comply with laws, regulations, court orders, subpoenas, search warrants, or other legal reasons in the course of a legal proceeding or in response to a law enforcement agency request); and
  5. other reputable businesseswhose products or services may be of value to you (in the circumstances set out above).

Where we do share your information with third parties, we will require such third parties to comply with this Privacy Policy and maintain appropriate security to protect your information from unauthorised access or processing, unless we have no ability to do so (for example, where we are sharing information with regulatory authorities or courts). In addition, we take reasonable and appropriate steps to ensure that third parties process your personal information in accordance with European data protection laws, where applicable, and to stop and remediate any unauthorized processing of your personal information.

What Are Cookies?

We may use cookies to store your individual user preferences in order to make your user experience more enjoyable in the future. Cookies are tiny bits of information stored by your browser on the device you use to access our website. Most browsers are initially setup to accept cookies by default and they are commonly found on many websites throughout the Internet.

If you wish to disable cookies, there is a simple procedure in most Internet browsers that allow you to turn off cookies. For more information about how to reject cookies using your internet browser settings please consult the “Help” section of your internet browser (or alternatively visit http://www.aboutcookies.org). However, note that cookies may be required to use certain features of our website and that of many others.

We may also use third-party advertising companies to serve ads when you visit our website. These companies may use information about your visits to this and other web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and become aware of your choice to not have this information used by companies, please contact us at privacy@getCAKE.com.

The names of the cookies used on our website and the purposes for which these cookies are used are set out in the table below:

CAKE as Processor

Cookie Name Purpose Duration (C4N) Duration (C4A)
trk Used to refer to related offers 5 years 5 years
i123 Used to track the viewing of an advertisement or offer, where 123 is the identifier of the offer Varies, but is typically 30 days 5 years
c456 Used to track the viewing of an advertisement or offer, where 456 is the identifier of the offer Varies, but is typically 30 days 5 years
sess Used to refer to related offers Removed when browser closes Removed when browser closes
x789 Used to track the clicking of a lite-click an advertisement or offer, where 789 is the identifier of the offer Varies, but is typically 30 days Varies, but is typically 30 days
v1234 Used to track the voucher code conversion of an advertisement or offer, where 1234 is the identifier of the offer Varies, but is typically 30 days Varies, but is typically 30 days
CKM_sess12345 Used to track the visit of page, where 12345 is the identifier of the creative ID. Removed when browser closes. Removed when browser closes.
CKM_sessabcdef Used to track the visit of a page, where abcdef is the identifier of the creative third party name. Removed when browser closes. Removed when browser closes.
ckmsid Used to track the visit of a page to determine if a click should be generated. Removed when browser closes. Removed when browser closes.
CKM_sess_crn_abcdef Used to track the visit of a page, where abcdef is the identifier of the creative third-party name. Removed when browser closes. Removed when browser closes.

Marketing Purposes (CAKE as Controller)

Cookie Name Purpose Duration (general) 3rd Party
APID To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 1 year Yes
__adroll Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. 1 year
__ar_v4  Optimises ad display based on the user’s movement combined and various advertiser bids for displaying u ser ads. 5 years
__cfduid Used by the content network, Cloudflare, to identify trusted web traffic. 1 year
__hssc  Collects anonymous statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. 2 days
__hssrc  Collects anonymous statistical data related to the user’s website visits, such as the number of visits, avera ge time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors s uch as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their t arget groups to enable customised online advertising. Session
__hstc Collects anonymous statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. 2 years
__lc.visitor_id.8808551 To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits to assist in the interactive live chat module 2 years Yes
__lc_vv To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits to assist in the interactive live chat module Session
__livechat Used to hide the user’s personal customisation of LiveChat. 3 years
__livechat_lastvisit  Stores when the user last used LiveChat. 3 years
__qca Collects anonymous data on the user’s visits to the website, such as the number of visits, average time spe nt on the website and what pages have been loaded with the purpose of generating reports for optimising the website content. 1 year
__stid Registers a unique ID that identifies the user’s device for return visits. 1 year
__unam Saves the user’s navigation on the website including what pages have been viewed and how long the br owser has been used to view each page. 9 months
__utma Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics. 2 years
__utmb Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytic s to calculate the duration of a website visit. 2 days
__utmc Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit. Session
__utmt Used to throttle the speed of requests to the server. 2 days
__utmz Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics. 6 months
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gat Used by Google Analytics to throttle request rate 2 days
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 3 days
_mkto_trk To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising (marketo) 2 years Yes
1P_JAR To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising (google) 1 month
To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising it is used for adroll advertising 3 months Yes
anj To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising (adnxs.com) 3 months
APID To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 1 year
AWSELB Used to distribute traffic to the website on several servers in order to optimise response times. Session
bcookie Used by the social networking service, LinkedIn, for tracking the use of embedded services. 2 years
BIGipServerab04web_app_https This cookie is associated with managing sessions on load balanced servers, to ensure user requests are routed consistently to the correct server. This cookie is essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without this cookie services you you may ask for cannot be provided.  Category: Strictly necessary Session
BizoID To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising (bizographics — Linked In) 6 months
c  Regulates synchronisation of user identification and exchange of user data between various ad services. 1 year
catAccCookies Cookie set by the  cookie consent plugin to record that you accept the fact that the site uses cookies. 1 month
ck1  Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 6 months
CKM_sess_7143 To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising Session
ckmsid To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising Session Yes
CMID Collects anonymous data related to the user’s visits to the website, such as the number of visits, average ti me spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 1 year
CMPRO To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 1 Year Yes
CMPS Collects anonymous data related to the user’s visits to the website, such as the number of visits, average ti me spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 3 months
CMRUM3 Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 1 year
CMSC Collects anonymous data related to the user’s visits to the website, such as the number of visits, average ti me spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. Session
d The domain that hosts this cookie  is owned by Quantcast. The main business activity is: Market and Audience Segmentation, Targeted advertising services 3 months
fr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months
guest_id Collects anonymous data related to the user’s visits to the website, such as the number of visits, average ti me spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service. 2 years
hubspotutk To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising (google tag manager) 10 years Yes
IDE The domain that hosts this cookie  is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange 2 years
IDSYNC To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 1 year Yes
KADUSERCOOKIE The domain that hosts this cookie  is owned by Pubmatic. It operates an advertising exchange platform where online publishers can sell targeted advertising space to media buyers using real time bidding. 3 months
khaos Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network. 6 months
KRTBCOOKIE_10 Registers a unique ID that identifies the user’s device during return visits across websites that use the sam e ad network. The ID is used to allow targeted ads. 1 month
lang Remembers the user’s selected language version of a website Session
lc_window_state To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits to assist in the interactive live chat module Session Yes
main_window_timestamp Used to hide the user’s personal customisation of LiveChat. Session
main_window_timestamp_0  Used to hide the user’s personal customisation of LiveChat. Session
main_window_timestamp_1 Used to hide the user’s personal customisation of LiveChat. Session
mc Collects data on the user’s visits to the website, such as what pages have been loaded. The registered data is used for targeted ads. 1 year
message_text To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits to assist in the interactive live chat module Session Yes
NID To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising (google) 6 months
notification[status_ping] To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits to assist in the interactive live chat module Session Yes
personalization_id To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 2 years Yes
PUBMDCID Registers a unique ID that identifies the user’s device during return visits across websites that use the sam e ad network. The ID is used to allow targeted ads. 3 months
PugT To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 1 month Yes
put_2760 Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network. 1 month
put_3644 Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network. 1 year
recent_window Used to hide the user’s personal customisation of LiveChat. Session
rlas3 Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 6 months
rpb Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad netwo rk. 1 month
rpx To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 1 month Yes
rtn1-z This domain is owned by Live Ramp Inc, providers of a platform for targeted marketing and profiling.
The main purpose of cookies set by this host is: Targeting/Advertising
6 months Yes
sid Preserves users states across page requests. Session
site_identity To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 2 years Yes
sliguid To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 5 years Yes
slirequested To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 5 years Yes
stx_user_id To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising (live-chat) 1 year Yes
symfony To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising (improvely) Session Yes
t_gid To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising (adroll) 1 year Yes
taboola_usg To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising 1 year
tuuid Registers whether or not the user has consented to the use of cookies. 1 year
tuuid_last_update Used to target ads by recording user behavior across sites. 1 year
UserMatchHistory To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for Targeting/Advertising (ads.linkedin.com) 6 months
uuid2 This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, to enable clients to use non-PII they collect outside the Platform or acquire from other third parties, this cookie is sometimes matched to clients’ or other third parties’ cookies that contain such non-PII. (appnexus.com) 3 months
UULE These cookies are used to collect information about how visitors use our Site. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from and the pages they visited. If you do not allow these cookies we will not be able to include your visit in our statistics. You can read the full Google Analytics privacy policy at: http://www.google.com/policies/privacy/. 2 days
wfvt_1013976810 Remembers the user’s submitted data when a comment is submitted in a blog post. The purpose is to auto-populate form fields for subsequent comments, in order to save time for the user. 1 days
wfvt_2119379668 Remembers the user’s submitted data when a comment is submitted in a blog post. The purpose is to aut o-populate form fields for subsequent comments, in order to save time for the user. 2 days
wfvt_644812304 Remembers the user’s submitted data when a comment is submitted in a blog post. The purpose is to auto-populate form fields for subsequent comments, in order to save time for the user. 1 days
wordfence_verifiedHuman To the best of our knowledge the purpose of this cookie is to obtain statistical data related to the user’s website visits and for use in the security software installed on the website 3 days Yes

Our website may contain content and links to other sites that are operated by third parties that may also operate cookies. We don’t control these third-party sites or cookies and this Privacy Policy does not apply to them. Please consult the terms and conditions and Privacy Policy of the relevant third-party site to find out how that site collects and uses your information and to establish whether and for what purpose they use cookies.

Children Under 13

We are concerned about the safety of children. Our website is not intended for children. We do not knowingly allow anyone under the age of 13 to provide us with personal data, and we do not knowingly collect or maintain such personal data. If you are under the age of 13, please do not access our website at any time or in any manner. We will take appropriate steps to delete the personal data of persons under the age of 13.

Hyperlinks

We may link to other websites with information gathering practices that differ from our own. Visitors should carefully review privacy policies for all websites they visit as we have no control over information submitted or collected by third parties.

We may also offer contests, sweepstakes, or other promotions from time to time that are sponsored or co-sponsored by third parties. These third parties may obtain personal data that visitors voluntarily submit to participate in the contest, sweepstake or promotion. We have no control over how these third parties use this data; however, we will notify you whenever you fill out a form that will provide them access to such data.

How Is Data Secured?

We use industry-standard encryption technologies when transferring and receiving personal data. We also have appropriate security measures to protect against loss, misuse or alteration of information that we collect from you.

We operate a policy of “privacy by design” by looking for opportunities to minimise the amount of personal information we hold about you. We use appropriate technological and operational security measures to protect your information against any unauthorised access or unlawful use, such as:

  1. ensuring the physical security of our offices, or other sites;
  2. ensuring the physical and digital security of our equipment and devices by using appropriate password protection and encryption;
  3. maintaining an internal data protection policy for, and delivering data protection training to, our employees; and
  4. limiting access to your personal information to those in our company who need to use it in the course of their work.

How Long Is Data Kept For?

We will retain your information for as long as is necessary to provide you with the services that you have requested from us or for as long as we reasonably require to retain the information for our lawful business purposes (such as for the purposes of exercising our legal rights), or for as long as the law otherwise permits.

We operate a data retention policy and look to find ways to reduce the amount of information we hold about you and the length of time that we need to keep it.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Please contact us using the information provided in the ‘About us’ section above if you would like to obtain details of our retention periods for different aspects of your personal data.

What Rights Do I Have?

Your rights

You have certain rights in respect of the information that we hold about you, including:

  1. the right to ask us not to process your personal data for marketing purposes;
  2. the right to request accessto the information that we hold about you;
  3. in certain circumstances, the right to object to processing, i.e. to ask us to stop processing information about you; and
  4. the right to lodge a complaintabout us to the UK Information Commissioner’s Office (https://ico.org.uk/).

From 25 May 2018, you will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. We will try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Please note that we may need to retain certain information for our own record-keeping and research purposes. We may also need to send you service-related communications relating to your website user account even when you have requested not to receive marketing communications.

Your future rights

From 25 May 2018, in accordance with new data protection laws which will be in force from that date, you will have certain additional rights in respect of the information that we hold about you, including:

  1. the right to lodge a complaintabout us to the UK Information Commissioner’s Office (https://ico.org.uk/) or the relevant authority in your country of work or residence;
  2. the right to withdraw your consentfor our use of your information in reliance of your consent (refer to section titled “Why Do You Collect Information?” above to see when we are relying on your consent), which you can do by contacting us using the details set out at the top of this Privacy Policy;
  3. the right to objectto our using your information on the basis of our legitimate interests (refer to section titled “Why Do You Collect Information?” above to see when we are relying on our legitimate interests); and
  4. the right to receive a copyof any information we hold about you in connection with the performance of our contract with you or on the basis of your consent (or request that we transfer this to another service provider) in a structured, commonly-used, machine readable format; and
  5. the right to ask us to limit or cease processingor erase informationwe hold about you in certain circumstances.


How can I exercise my rights?

You may exercise your rights above by contacting us using the details set out at the top of this Privacy Policy in the ‘About us’ section, or in the case of preventing processing for marketing activities also by checking certain boxes on forms that we use to collect your data to tell us that you don’t want to be involved in marketing, by using the unsubscribe option available on email communication your receive from us, or by updating your marketing preferences via your account with us.

We will comply with your requests unless we have a lawful reason not to do so.

Changes and Updates

We may need to change this Privacy Policy from time to time in order to address new issues, new technologies, changes in our website or business practices. We will always post these changes so you will know what information we gather and how we may use that information. We will post any changes on our site, or notify you of any material changes. Please also consult this policy regularly for such updates.Any changes will come into effect the next time you engage with us after the changes have been notified.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us by updating your profile account information or contacting us via the contact details at the top of this Privacy Policy.

Mediation

If you are a resident of a country outside of the European Union, you also agree that, in the event any dispute or claim arises out of or relating to this Privacy Policy that you and CAKE will attempt in good faith to negotiate a written resolution of the matter directly between the parties. You agree that if the matter remains unresolved for forty-five (45) days after notification (via certified mail or personal delivery) that a dispute exists, all parties shall join in mediation services in Orange County, California with a mutually agreed mediator in an attempt to resolve the dispute. Should you file any arbitration claims, or any administrative or legal actions without first having attempted to resolve the matter by mediation, then you agree that you will not be entitled to recover attorneys’ fees, even if you would otherwise be entitled to them.

Dispute Resolution for Residents of the European Union

If you are a resident of the European Union, in the event that you have any dispute or claim arising out of or relating to this Privacy Policy, you may lodge a complaint about us to the UK Information Commissioner’s Office (https://ico.org.uk/) or the relevant authority in your country of work or residence.

Special Note to Users Outside of the United States

Our site is hosted in the United States. If you are a user accessing our site from the European Union or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that your personal data will be processed outside of the European Economic Area (the “EEA”). We will take all steps necessary to ensure that your information is adequately protected and processed in accordance with this Privacy Policy, including but not limited to:

  1. only transferring your personal data to countries that have been deemed to provide an adequate level of protection for personal databy the European Commission;
  2. where we use certain service providers, by using specific contracts approved by the European Commission which give personal data the same protection it has in Europe (the so-called European Commission’s Standard Contractual Clauses);or
  3. where we use providers based in the US, we may transfer data to them pursuant to mechanisms which require such recipients to provide similar protection to personal data shared between Europe and the US.

You consent to such cross-border transfers of your information. Please contact us using the contact details set out in the ‘About us’ section if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Further Questions or Comments

If you have any questions about this Privacy Policy or feel that his website has not followed its stated privacy policy, feel free to contact us by email at privacy@getCAKE.com, by phone at (00 1) 949-515-2126, or by mail at Ron Torres (DPO), CAKE, 20411 SW Birch St. Suite 250 Newport Beach, CA 92660, USA.

Note: This Privacy Policy applies to all of CAKE’s owned and operated websites and to CAKE’s other information gathering activities.

This Privacy Policy was last updated on 20 June 2018.