As we wrap up the year, we want to take a moment to thank our incredible community for continuing to share ideas and feedback through the CAKE Idea Portal. Your input directly shaped many of the updates we released this year, from major enhancements to smaller quality-of-life improvements that make everyday workflows smoother.
🚀 Major Release
This year’s major release was inspired by customer feedback and marks an important step forward in enhancing how entities and settings are managed in CAKE. This release is just the beginning — we’ll continue to build on this foundation in 2026 to further simplify and strengthen these workflows.
Highlights include:
Batch Actions for faster management, including the ability to:
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Generate Tracking Links
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Remove Offers
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Remove Affiliates
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Remove Tags
🌐 Continued Investment in Domains
Another area of strong momentum this year has been the Domains product. We’ve seen major adoption as more users take advantage of its self-service capabilities to manage a key part of their workflow with less friction. Your feedback through support tickets and ideas has been invaluable in helping us refine and prioritize improvements here.
We’ll continue investing in this area to make domain management even more intuitive, reliable, and efficient, empowering you to stay in control without needing extra support.
✨ Quality of Life Improvements
Throughout the year, we delivered several smaller updates designed to make your day-to-day experience more seamless.
Enhancements include:
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Updated Tokens List – Quickly find the placeholders you need for easier integrations.
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MFA Code Memory – Option to remember your MFA code for 30 days, streamlining admin portal logins.
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Event Third Party Name Visibility – Now viewable at the Offer > Event level for greater transparency.
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JS SDK Update for Passive Tracking – Added new fields to support session regeneration attribution.
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Password Visibility Toggle – See what you’re typing before submitting a password.
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Import Landing Pages Button – Create multiple landing pages in a single step.
💡 Looking Ahead
This was a year of refinement, focused on strengthening core workflows and resolving key friction points for our users. We’re proud of the progress made and even more excited for what’s ahead.
Thank you again for being part of the CAKE community and helping us shape the future of the platform. We can’t wait to share what’s coming next!