The Revamped CAKE Advocacy Program Is Live

by | Jul 22 | Blog, CAKE News

CAKE has officially launched a revamped Advocacy Program, giving Advocates more earning potential and a streamlined system for referring the right customers to the platform.

Advocates can now earn up to $2,000 per successful referral, the highest combined payout among competing referral programs, and can now refer prospective customers to both CAKE and TUNE.

 

What’s Changed

  • The previously separate Advocacy Programs for CAKE and TUNE have been combined into one new program.
  • Referrals now extend to TUNE, widening the pool of businesses CAKE Advocates can earn on.
  • All CAKE and TUNE referrals, payments, and account details are consolidated in a single place, streamlining the login and tracking process.

 

How to Earn

The payout is earned in two parts, tied to the referred customer’s tenure:

  • $1,000 when a referred lead becomes a paying customer on a 12-month term agreement.
  • An additional $1,000 once that customer remains active for at least six months.

Together, that’s $2,000 per successful referral, the highest combined payout of any comparable program in the industry.

 

Who to Refer

CAKE and TUNE offer specialized solutions for networks and advertisers. The best referrals are businesses that fit each platform’s ideal customer profile:

  • CAKE: Network-focused businesses that need scalable infrastructure to run affiliate marketing and/or lead distribution campaigns across a large partner roster and multiple partner types.
  • TUNE: Advertisers who want full ownership over their data and partnerships, and who need an affiliate platform that can be customized to a specific program structure rather than a one-size-fits-all setup.

 

Get Started

CAKE customers can join the new program by submitting an application here.

Questions about the program can be sent to advocacy@tune.com.

 

 

Author

Becky Doles

Becky Doles

Becky is the Senior Content Marketing Manager at CAKE and TUNE. Before CAKE and TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things in life.

Related Articles

New ideas
Jul 28 2026

Introducing CAKE’s New Onboarding & Adoption Program

CAKE customers can count on an onboarding and adoption experience...
Intelligent Hierarchy Tracking
Jul 10 2026

How to Use a Clickless Postback to Track Calls and Offline Events

Some conversions don’t generate a click ID. Learn how...
From Setup to Success Best Practices Video Series
Jun 10 2026

[Video] From Setup to Success: Clickless Postback Tracking

Garth Harris, COO of CAKE and TUNE, sits down with Luke Kadillak,...
Better Together: CAKE and TUNE Align Under One Unified Affiliate Marketing Vision
Jun 08 2026

CAKE and TUNE: Your Foundation for Partnership Growth

The future of affiliate marketing is built on confidence. CAKE and...
Increase AI Brand Mentions with Your Affiliate Program
Jun 04 2026

For More Brand Mentions in AI Search, Your Affiliate Program Is a Good Place to Start

AI-generated search results have changed how brands get discovered....
CAKE at Affiliate Summit West 2026
Mar 16 2026

Building Better Connections at Affiliate Summit West 2026

Connection was the word of the week at ASW26, and a constant theme...
new advertisers
Feb 18 2026

5 Best Practices for Onboarding New Advertisers

Onboarding is a critical step in establishing a long-term...
2025 Year in review - CAKE Product Updates
Dec 09 2025

Year in Review: 2025 Product Updates

As we wrap up the year, we want to take a moment to thank our...
Affiliate Referral Program
Nov 27 2025

Turbocharge Revenue and Partnerships With an Affiliate Referral Program

Discover how to boost revenue and partnerships with an affiliate...
Batch Processing
Nov 06 2025

Streamline Link Generation and Data Cleanup with New Batch Actions in CAKE

New in CAKE: Two bulk actions, Batch Link Generation and Batch Data...