CAKE has officially launched a revamped Advocacy Program, giving Advocates more earning potential and a streamlined system for referring the right customers to the platform.
Advocates can now earn up to $2,000 per successful referral, the highest combined payout among competing referral programs, and can now refer prospective customers to both CAKE and TUNE.
What’s Changed
- The previously separate Advocacy Programs for CAKE and TUNE have been combined into one new program.
- Referrals now extend to TUNE, widening the pool of businesses CAKE Advocates can earn on.
- All CAKE and TUNE referrals, payments, and account details are consolidated in a single place, streamlining the login and tracking process.
How to Earn
The payout is earned in two parts, tied to the referred customer’s tenure:
- $1,000 when a referred lead becomes a paying customer on a 12-month term agreement.
- An additional $1,000 once that customer remains active for at least six months.
Together, that’s $2,000 per successful referral, the highest combined payout of any comparable program in the industry.
Who to Refer
CAKE and TUNE offer specialized solutions for networks and advertisers. The best referrals are businesses that fit each platform’s ideal customer profile:
- CAKE: Network-focused businesses that need scalable infrastructure to run affiliate marketing and/or lead distribution campaigns across a large partner roster and multiple partner types.
- TUNE: Advertisers who want full ownership over their data and partnerships, and who need an affiliate platform that can be customized to a specific program structure rather than a one-size-fits-all setup.
Get Started
CAKE customers can join the new program by submitting an application here.
Questions about the program can be sent to advocacy@tune.com.









