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How CAKE was Put to the Test and Passed – The AWS Outage
Last week Amazon Web Services (AWS) had a 16-hour, regional outage. Though this widespread incident resulted in many companies kicking into a high-gear, emergency drill, CAKE was well prepared and ready to handle the situation. The outage actually proved to be a situation that highlights the value CAKE’s team and technology deliver to our clients,
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Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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