• How-To

    3 CAKE Features to Easily Manage Affiliate Commissions

      To maintain a competitive advantage as a network, you need to keep your affiliate partners happy. And one way to do that is to incentivize them with increased affiliate commissions for high-quality, high-volume traffic. However, when you’re managing a large number of affiliates and campaigns, it can be difficult to keep up with all
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  • How-To

    How to Customize Sub ID Payouts to Reward Partners  

    Optimizing campaign performance depends on properly identifying which campaigns and partners are performing well. CAKE enables affiliate marketers to track and measure granular data points about partner performance using Sub ID click tracking parameters. With this knowledge, you’ll be in a position to do more of what is working best, reward your partners with higher payouts
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  • How-To

    How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips

    Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
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