• How-To

    How to Attribute Conversions Using CAKE Fingerprint Tracking

    First-party cookies and cookieless tracking (server-to-server tracking) are the go-to approaches for the majority of your campaign measurement tactics. But what happens when those approaches fail? Or when cookie-based tracking isn’t available — such as with mobile install campaigns (CPI), social media campaigns, and influencer marketing? As an affiliate network, fingerprint tracking is an ideal
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