• CAKE News

    CAKE 2014 In Review: Movin’ On Up!

    2014 has been a very exciting time at CAKE. We have grown by leaps and bounds in all facets of business, from customers, employees, partners and offices, to customer satisfaction, product offerings and revenue. As we look forward to continued success in 2015, all of us at CAKE want to pause for a moment to
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  • Insights

    White Paper: Transforming Big Data Into Smart Advertising Insights

    Do you know where to invest your digital advertising resources to achieve the most impact? If you have trouble coming up with an answer, you are not alone. As the growth of internet usage, web-connected mobile devices and digital marketing channels have exploded, so too has the volume and complexity of information. In fact, data
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  • How-To

    How-to: Split Testing Your Way to Conversions

    Split Testing is a random experiment designed to test which of two or more marketing creatives is more effective in driving traffic and conversions. The effectiveness of nearly identical versions of the same item with just a slight variant is compared to see which is more successful in accomplishing a desired outcome.   For example,
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  • CAKE News

    Ad:tech NY Video Interview: Digital marketing trends and challenges

    CAKE’s president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on: [list] Rising marketing accountability expectations of CMOs and the pressures they face Next big trends in the industry Challenges marketers face when collecting and analyzing marketing data Takeaways from the joint session with Marketo on merging customer
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