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Marketo Adds Integration with Accelerize CAKE
Marketo has integrated Accelerize’s CAKE multichannel tracking platform into its engagement marketing platform. This new integration gives digital marketers a comprehensive view into the channels driving customer acquisition and customer lifetime value. Marketers can now use CAKE and Marketo together to secure a better view of conversion paths by tracking digital spend across multiple channels,
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5 Ways To Stay Ahead Of The Marketing Technology Wave
Marketing technology is providing more diverse and varied opportunities to connect with customers and allowing for increasing levels of personalization and innovation. While these new opportunities can make marketing more complex, using technology to also harness data, measure digital advertising performance and quantify results will allow marketers to thrive in this dynamic environment. Santi Pierini,
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In With the New: 5 Digital Marketing Trends to Watch in 2015
As another year of digital marketing draws to a close, it’s a good time to reflect on how our industry has evolved over the last year, and what the months ahead will bring. One thing is for certain: it’s an exciting time to work in digital marketing. The opportunities that advertisers now have for engaging
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CAKE 2014 In Review: Movin’ On Up!
2014 has been a very exciting time at CAKE. We have grown by leaps and bounds in all facets of business, from customers, employees, partners and offices, to customer satisfaction, product offerings and revenue. As we look forward to continued success in 2015, all of us at CAKE want to pause for a moment to
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White Paper: Transforming Big Data Into Smart Advertising Insights
Do you know where to invest your digital advertising resources to achieve the most impact? If you have trouble coming up with an answer, you are not alone. As the growth of internet usage, web-connected mobile devices and digital marketing channels have exploded, so too has the volume and complexity of information. In fact, data
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How-to: Split Testing Your Way to Conversions
Split Testing is a random experiment designed to test which of two or more marketing creatives is more effective in driving traffic and conversions. The effectiveness of nearly identical versions of the same item with just a slight variant is compared to see which is more successful in accomplishing a desired outcome. For example,
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Ad:tech NY Video Interview: Digital marketing trends and challenges
CAKE’s president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on: Rising marketing accountability expectations of CMOs and the pressures they face Next big trends in the industry Challenges marketers face when collecting and analyzing marketing data Takeaways from the joint session with Marketo on merging customer acquisition
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