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Unveiling CAKE Insights: Where Advanced Reporting Meets Powerful Visualizations
At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel decision-making, and deliver a competitive advantage. You probably agree. Yet, being able to put your data to work with reporting and visualizations has often proven to be easier said than done. That’s why we’re excited to introduce CAKE
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Q&A: How to Deliver High-Quality Leads to Your Buyers
There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the lead distribution process, high-quality leads have a positive impact across the board — from fewer lead returns and increased revenue to strengthening buyer relationships and your credibility. Now, imagine the significant risks of selling subpar leads. This is a
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Reveal Powerful Conversion Insights with Advertiser Sub IDs
The best types of conversions are those that reveal the most data about the detailed actions surrounding a conversion event. Yet, collecting enough conversion information is a common issue performance marketers often come up against. This blindspot results in critical gaps in information required for identifying your affiliates’ impact on conversions and makes it difficult
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Data Privacy and Security – Are you Prepared? A Step-by-Step Guide
If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and security strategy guaranteed to be effective. A well-executed strategy will safeguard consumer data, avoid fines, preserve brand integrity, and ultimately give you a competitive edge. This is especially true given that 37 percent of consumers have ended
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In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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