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Learn MoreFirst-party cookies and cookieless tracking (server-to-server tracking) are the go-to approaches for the majority of your campaign measurement tactics. But what happens when those approaches fail? Or when cookie-based tracking isn’t available — such as with mobile install campaigns (CPI), social media campaigns, and influencer marketing? As an affiliate network, fingerprint tracking is an ideal
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There are 2 types of pixels in the Performance Marketing Industry, server pixels which are also known as postback URLs and browser pixels, more commonly known as image, iframe, and script pixels. The aim of this entry is to explain the benefits of utilizing server pixels in particular.