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Affiliate Marketing Revenue, Part 2: 5 Ways to Safeguard Revenue from Fraud
Welcome to part two of our two-part series on affiliate marketing revenue. In part one we unveiled six proven strategies set to strengthen your affiliate programs’ success and revenue. Now, in part two we’ll share five best practices for protecting your revenue from fraudulent activities. Five key fraud protection measures to leverage While
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Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them
Why brand integrity matters Brand integrity is a measure of how consumers perceive a company across all of its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates.
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