It’s in the Bag: Define the Right Media Mix for your Upcoming Sale

Join Garth Harris, VP of Operations at CAKE, and Growth Expert, Scott McLeod, as they discuss how to...

Marketing To The Price Conscious Multi-Channel Shopper

Experts from CAKE and Fluent share insights on how to deploy engaging multi-channel campaigns target...

The Golden Metric: Customer Lifetime Value

Marketers are often consumed with pushing buyers from the first conversion to final acquisition in o...

Performance Marketing 3.0

Performance marketers have an ever-growing number of new channels and tactics to drive traffic. How ...

The Perfect Storm: Merging Acquisition & Engagement Across the Customer Journey

CAKE and Marketo team up at ad:tech NY to host the session, The Perfect Storm: Merging Acquisition a...

The Customer Journey: From Acquisition To Renewals

Now, more than ever, digital marketers are being held accountable for consistently innovating and st...