CAKE’s SaaS Platform Makes Managing and Measuring Mobile Campaigns Simple and Efficient
NEWPORT BEACH, Calif. – January 25, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE announced that Transid Media, a performance advertising network focused on mobile campaigns, has selected CAKE’s SaaS Marketing Intelligence platform to power its growing global business.
Transid Media executes direct and exclusive mobile campaigns on behalf of its clients, which include advertisers, agencies and publishers. The ability to efficiently manage and accurately measure campaign performance is critical to the success of Transid Media’s business. This led the company to seek a platform that could help it track, analyze and monitor multiple campaigns across an array of clients, devices and locations. After evaluating several other solutions, the company chose CAKE.
Using CAKE, Transid Media can manage a diverse range of campaigns, including CPA, CPI and CPL models, as well as relationships with advertisers and affiliates around the globe. Most importantly, CAKE’s advanced analytics allow Transid Media to measure the performance of affiliates and offers at a very granular level – including by type of mobile device, OS, campaign strategy and geographic location. CAKE also enables Transid Media and their clients with the ability to better understand the customer journey and make highly informed decisions to optimize their ad spend.
“CAKE makes it incredibly easy to set up a new client or affiliate, launch and measure the performance of campaigns, manage different types of payouts and more,” said Oscar Leal, Transid Media’s Managing Director. “The solution also seamlessly integrates with Google Analytics, plus the process – from onboarding a client to tracking an offer to making a payout – is faster and more streamlined.”
According to research from Zenith Media, global ad spend is projected to grow 4.1% in 2018 and it is projected that by the end of 2018, the total ad spend will reach $578 billion.
“As mobile ad spending continues to accelerate, networks like Transid Media need technology that can help them manage relationships and monitor campaigns as they grow their business,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE provides a one-stop platform for performance advertising providers to support their clients and ensure they are achieving the best results possible on an ongoing basis.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.