CAKE President Santi Pierini Will Discuss Strategies for Marketing to the Multi-Channel Consumer;
Event Speakers Also Include Marketo, The Economist, Kaiser Permanente and MyFitnessPal
Austin, Texas – March 9, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that CAKE President and Chief Operating Office of Accelerize Santi Pierini will be delivering a presentation on marketing to the multi-channel consumer at Marketo’s SXSW Engagement Lounge on Saturday, March 14 at noon. As the leading provider of engagement marketing software and solutions, Marketo has assembled an exciting lineup of speakers to discuss the latest digital marketing trends and innovations for attendees of Austin’s annual SXSW music, film and interactive conference.
Santi’s Engagement Lounge session, Marketing to the Multi-Channel Consumer — It’s All About the Journey, will explore best practices for measuring and attributing marketing performance across multiple media channels and digital “touch points,” including mobile, display, email, social and more. Focusing on the end-to-end customer journey, he’ll discuss how to capture the deep, real-time insight needed to improve strategies for customer acquisition and personal engagement, from first click to final conversion.
Speakers from Marketo, The Economist, Kaiser Permanente and MyFitnessPal will also be on hand to present on March 14 at Marketo’s SXSW Engagement Lounge. All sessions take place at the Vulcan Gas Company, located at 418 E. 6th Street in historic downtown Austin, Texas. Sponsors include CAKE, InsideView, Jive Software and Optimizely. Reserve a spot to join CAKE and other sponsors in the Lounge by clicking here.