Multi-touch Attribution Checklist
Do you know the path that your customers take to reach you? For many marketers and advertisers alike, the answer is no. In fact, according to an April 2017 article in eMarketer, marketers want to create a customer experience that includes “deeper connections between channels,” and “tying the customer journey together across digital and traditional media.” In other words, brands need a way to evaluate the customer journey, from beginning to end. This is the power of multi-touch attribution.